# Data tables

Data tables are structured formats for organizing and displaying information in a tabular form. They consist of rows and columns, where each row represents a record and each column represents a field of the record. Data tables are essential for effectively sorting, filtering, and presenting large amounts of data in a clear and concise manner.

### In-app use cases

Data tables within the app provide you with a systematic and user-friendly way to manage and analyze a vast array of information related to accounts, campaigns, and other advertising elements, offering efficiency and clarity in your analysis and decision-making processes.

You can use in-app data tables in the following ways:

* Reviewing lists of accounts: Data tables can display accounts with details such as account name, ID, status, and associated marketplace. They allow for quick sorting and filtering to manage multiple accounts efficiently.
* Managing Amazon advertising records: For campaigns, ad groups, targeting, search terms, data tables can display key metrics like impressions, clicks, conversion rates, and budget in a granular level, allowing you to evaluate performance and request bulk operations across different records.
* Automated rules: Rules for automated operations are organized in data tables for easy access and management.
* Action logs: Data tables are useful for reviewing detailed logs of actions taken within the app, such as changes made to campaigns or ad groups, facilitating auditing activities.

### Data table elements

Data tables are  the cornerstone of information management in various [modules](/managing-advertising-accounts/modules.md), providing a structured and interactive way to display and manipulate large datasets. Within these tables, several key elements work in harmony to enhance functionality and your own experience. Understanding these elements is crucial for effective data navigation and management. 

Different elements that can be typically found within in-app data tables are:

{% content-ref url="/pages/M9eH1gFNukmELDq9rnPK" %}
[Actions bar](/managing-advertising-accounts/modules/cross-module-components/data-tables/actions-bar.md)
{% endcontent-ref %}

{% content-ref url="/pages/shwbafftKC4UzXGU9DdK" %}
[Checkboxes](/managing-advertising-accounts/modules/cross-module-components/data-tables/checkboxes.md)
{% endcontent-ref %}

{% content-ref url="/pages/5oJ4KLGFBLbBY9acg9lU" %}
[Controllers bar](/managing-advertising-accounts/modules/cross-module-components/data-tables/controllers-bar.md)
{% endcontent-ref %}

{% content-ref url="/pages/YGCn2Koc1Zu4BWgttidZ" %}
[Data](/managing-advertising-accounts/modules/cross-module-components/data-tables/data.md)
{% endcontent-ref %}

{% content-ref url="/pages/ueni0Fge92jPlQmFw6d1" %}
[Pagination](/managing-advertising-accounts/modules/cross-module-components/data-tables/pagination.md)
{% endcontent-ref %}

Understanding these elements is key to effectively interacting with data tables. Whether you're reviewing lists of accounts, analyzing advertising campaigns, or managing ads and automated rules, these elements play a crucial role in providing you with a seamless and efficient user experience.


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