Advertising Beast Knowledge Base
  • Advertising Beast knowledge base
  • Getting started
    • Understanding the essentials
      • Data considerations
      • Data processing queue
    • Onboarding
      • Connecting accounts
        • Connecting amazon advertising accounts
        • Connecting selling partner accounts
          • Granting account access
            • Seller central service provider permissions
            • Seller central user permissions
          • Granting 'inventory' access
            • Seller central service provider admin 'inventory' access
            • Seller central user admin 'inventory' access
          • Granting 'ad management' access
            • Seller central service provider admin 'ad management' access
            • Seller central user admin 'ad management' access
          • Granting 'reports' access
            • Seller central service provider 'business reports' access
            • Seller central user 'business reports' access
            • Seller central service provider admin 'reports' access
            • Seller central user admin 'reports' access
          • Granting account 'performance' dashboard access
            • Seller central service provider admin account 'performance ' dashboard access
            • Seller central user admin account 'performance ' dashboard access
            • Seller central service provider 'app authorization'
            • Seller central user 'app authorization'
          • Manage permissions
            • Vendor central 'manage integrations (EDI/API)'
      • Granting access to users
      • Enabling accounts for advertising
    • Navigating the app
      • Logging in
      • Selecting accounts
      • Configuring basic interface settings
  • Managing advertising accounts
    • Modules
      • Cross-module components
        • Navigation pills
        • Date range selector
        • Data tables
          • Actions bar
            • Fast mode
            • Filters
              • Conditions
              • Operators
            • Columns
            • Actions (edit)
              • Update
              • Lock/unlock records
              • Update custom fields
                • Bulk upload custom fields
              • Move to portfolio
              • Create targeting
              • Create access link
              • Open profiles in new tab
              • Log processor
              • Revert
              • Retry
            • Export
          • Checkboxes
          • Controllers bar
            • Comparison controller
            • Percentage controller
            • Filtering controller
            • Sorting controller
          • Data
            • Available dimensions
            • Available metrics
          • Pagination
        • Building blocks
          • Controllers bar
        • Preview mode
      • Bulk manager
        • Accounts
        • Portfolios
        • ASINs
        • Campaigns
        • Ad groups
          • Update ad groups
            • Update ad group default bid
              • Ad group bidding parameters
            • Update ad group state
          • Create targeting from ad groups
        • Ads
        • Targeting
          • Update targeting
            • Update targeting bid
              • Targeting bidding parameters
            • Update targeting state
        • Negative targeting
        • Search terms
          • Create targeting from search terms
            • Match types and negative match types
            • Ad group methods
            • Output
      • Ads launcher
        • Spreadsheet bulk uploads
        • Campaign templates
          • Sponsored products & display
          • Sponsored brands
      • Automated rules
        • Before setting up rules
        • Creating rules
        • Available models
          • Overview
          • ASINs
          • Campaigns
          • Ad groups
          • Ads
          • Targeting
          • Negative Targeting
          • Search terms
      • Reports
        • Advertising reports
          • Standard reports
          • Custom reports
          • Guest reports
        • Attribution reports
      • Actions log
        • Operation batches
        • Operation reports
          • Error messages
        • Actions log actions
          • Revert
          • Retry
  • Troubleshooting the app
    • Failing to load in-app data
    • Failing to accurately compare in-app data to console
    • Finding missing accounts
    • Troubleshooting 'actions log' errors
  • Cancelling services
    • Disabling accounts from advertising
    • Disconnecting accounts
      • Disconnecting amazon advertising accounts
      • Disconnecting selling partner accounts
    • Terminating app subscription
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On this page
  • Data accuracy
  • Date ranges
  • Conversion window
  • ASIN attributed data
  1. Getting started
  2. Understanding the essentials

Data considerations

Data accuracy

All data reported on the app is pulled directly from the API with 99%+ accuracy on amazon reported data. Only unavailable industry-standard metrics on API (like conversion rates or costs per acquisition) are calculated in-app.

Data is shown only from the moment the app gains API access to the account, and the maximum range allowed for import is 60 days prior to establishing a connection. Any data reported before this period should be considered partial.

Date ranges

Real time metrics cannot be reported, therefore "today" does not exist in the app. Date ranges vary as a consequence.

For example, "last 7 days" and "last 30 days" are different in the app and amazon native platform. This is because amazon accounts for "today", but the app counts backwards starting "yesterday". The same will occur with "this month", which will only report data until the day before on the app. In order to compare date ranges, it is best practice to choose them manually.

Conversion window

Understanding the difference in attribution models is essential to get a grasp on why there may be discrepancies between the sales and orders data in amazon native platform and app due to the use of different conversion windows.

The app uses the vendor central 14-day attribution model (clicks that resulted in orders within a 14-day period of clicking), whereas Amazon splits attribution models for seller central accounts in 7 days for sponsored products and 14 days for sponsored brands and display, meaning that sponsored products campaigns are attributed orders up to 7 days after the click occurred, and sponsored brands/display can be attributed orders after 14 days of clicking.

Additionally, until recently, API only attributed click-through orders, which means view-through orders (orders attributed to "views" on and off amazon) will not be reported in app for the time being. This is evidenced in the difference of conversions reported on display campaigns "views & clicks" attribution.

Sales data for campaigns using the 14 day attribution model will be identical in both platforms for the same time range (example, sponsored brands). There still may be slight differences in traffic metrics (clicks, spending, etc.) due to click/spend invalidation, but usually the difference is less than 0.10%.

The following table illustrates the differences between multiple platforms and attribution models for the different campaign types:

Seller central native advertising console
Vendor central native advertising console
Advertising Beast

Sponsored products

7 days

14 days

14 days

Sponsored brands

14 days

14 days

14 days

Sponsored display

14 days

14 days

14 days

Attribution models cannot be changed in either platform for the time being.

ASIN attributed data

ASIN metrics can only be attributed to product ads; there is no attribution (or SKU/ASIN ads) for sponsored brands, as this type of campaign is associated with a landing page rather than specific ASINs/SKUs. Therefore, ad data for sponsored brand campaigns will not be present on any of the ASIN or ad tabs, though total sales do account for all campaigns (plus organic data).

It is possible to have higher sales on ads compared to totals on a specific ASIN (ad sales ratio higher than 100%); sales that originated on an ASIN can still be attributed if a different ASIN on the account (NOT COMPETITOR ACCOUNTS) converted instead of the "source ASIN". These stats can be viewed in the "same SKU"/"other SKU" metrics.

API versions

Amazon Ads API

  • Profiles/Portfolios v2.

  • Sponsored products v3.

  • Sponsored products reporting v3.

  • Sponsored brands campaigns/adgroups/ads v4.

  • Sponsored brands reporting v2.

  • Sponsored brands targeting/negative v3.2.

  • Sponsored display v3.

  • Sponsored display reporting v2.

  • Amazon attribution v3.

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Last updated 1 year ago