Error messages

The 'Last Error' column in the Actions Log provides crucial information on the status of operations, indicating whether an action was successfully communicated to Amazon via API or if a failure occurred. The table below lists the most common error messages and their implications:

Status	Error message	Description	Type	Troubleshooting
Failed	Item failed with the same error 3 times in a row. Aborting. Error was: {{ }}.	The requested operation triggered a sequence of attempts up to three times. Each time, the sequence failed and reported an error, which could be any of those listed below.	Any	Persistent execution error
Failed	The original action failed so this revert was cancelled.	The requested revert was unsuccessful because the original action was not correctly executed on Amazon.	Any
Failed	Failed to locate campaign. Aborting.	The system was unable to locate the requested campaign.	Create	Campaign and ad group location errors
Failed	Failed to locate campaign+ad group. Aborting.	The system was unable to locate the requested ad group within the specified campaign.	Create	Campaign and ad group location errors
Failed	TargetingClause with campaignId={{ }}, adGroupId={{ }}, expressionType={{ }}, expression={{ }} already exists!	The requested operation included records that are either duplicates from a previous operation or ones that Amazon has reported as already existing. Specific ID values will usually be provided—replacing the {{ }} placeholders.	Create
Failed	Ad group cannot have both keyword and product targets.	The requested operation attempted to implement both keyword and product target formats within the same ad group—once the initial targeting type is added to an ad group, the type of the ad group is set, and it will not permit targeting of the alternate kind.	Create	Ad group targeting compatibility error
Failed	Parent entity is archived forbids child creates.	The requested operation included attempts to create targeting within campaigns or ad groups that have already been archived.	Create	Archived entity creation error
Failed	Number of targeting clauses per ad group exceeds the limit.	The requested operation attempted to create targeting within ad groups that have already reached their limit—typically 1,000 targeting records.	Create	Targeting limit exceeded error
Failed	Keyword is invalid.	Records involved in the requested operation contained invalid special characters or exceeded the allowed maximum of 10 words per keyword.	Create
Failed	Archived entity cannot be modified.	The requested operation included entities that have been archived and are therefore no longer eligible for updates.	Update	Archived entity modification error
Failed	Keyword was specified with a wrong bid or empty value : {{ }} [minBid: {{ }}, maxBid: {{ }}.	The requested operation involved bid submissions that were either below or above Amazon's imposed limits, which vary by campaign type and are usually detailed in the error report—replacing the {{ }} placeholders.	Update	Bid value errors
Failed	Bid cannot be updated. Outside of allowed range. : {{ }}.	The requested operation involved bid submissions that were outside Amazon's imposed limits, which vary by campaign type and are usually detailed in the error report—replacing the {{ }} placeholders.	Update	Bid value errors
Failed	Bid is lower than the minimum allowed by the marketplace.	The requested operation involved bid submissions below the minimum limits set by Amazon, which vary by campaign type.	Update	Bid value errors
Failed	Bid cannot be negative.	The requested operation resulted in bids that were calculated to be below zero, which is considered an invalid bid.	Update	Bid value errors
Failed	Auto-targeting targeting clauses cannot be changed manually.	The requested operation involved changes to auto-targeting records that cannot be manually modified, typically found in legacy auto-targeting campaigns.	Update	Auto-targeting modification error
Failed	Ended campaign cannot be updated without end date extension.	The requested operation included updates to campaigns with end dates in the past.	Update	Ended campaign modification error

For troubleshooting guidance and solutions for common errors, please refer to the Troubleshooting section:

Troubleshooting 'actions log' errors