Advertising Beast Knowledge Base
  • Advertising Beast knowledge base
  • Getting started
    • Understanding the essentials
      • Data considerations
      • Data processing queue
    • Onboarding
      • Connecting accounts
        • Connecting amazon advertising accounts
        • Connecting selling partner accounts
          • Granting account access
            • Seller central service provider permissions
            • Seller central user permissions
          • Granting 'inventory' access
            • Seller central service provider admin 'inventory' access
            • Seller central user admin 'inventory' access
          • Granting 'ad management' access
            • Seller central service provider admin 'ad management' access
            • Seller central user admin 'ad management' access
          • Granting 'reports' access
            • Seller central service provider 'business reports' access
            • Seller central user 'business reports' access
            • Seller central service provider admin 'reports' access
            • Seller central user admin 'reports' access
          • Granting account 'performance' dashboard access
            • Seller central service provider admin account 'performance ' dashboard access
            • Seller central user admin account 'performance ' dashboard access
            • Seller central service provider 'app authorization'
            • Seller central user 'app authorization'
          • Manage permissions
            • Vendor central 'manage integrations (EDI/API)'
      • Granting access to users
      • Enabling accounts for advertising
    • Navigating the app
      • Logging in
      • Selecting accounts
      • Configuring basic interface settings
  • Managing advertising accounts
    • Modules
      • Cross-module components
        • Navigation pills
        • Date range selector
        • Data tables
          • Actions bar
            • Fast mode
            • Filters
              • Conditions
              • Operators
            • Columns
            • Actions (edit)
              • Update
              • Lock/unlock records
              • Update custom fields
                • Bulk upload custom fields
              • Move to portfolio
              • Create targeting
              • Create access link
              • Open profiles in new tab
              • Log processor
              • Revert
              • Retry
            • Export
          • Checkboxes
          • Controllers bar
            • Comparison controller
            • Percentage controller
            • Filtering controller
            • Sorting controller
          • Data
            • Available dimensions
            • Available metrics
          • Pagination
        • Building blocks
          • Controllers bar
        • Preview mode
      • Bulk manager
        • Accounts
        • Portfolios
        • ASINs
        • Campaigns
        • Ad groups
          • Update ad groups
            • Update ad group default bid
              • Ad group bidding parameters
            • Update ad group state
          • Create targeting from ad groups
        • Ads
        • Targeting
          • Update targeting
            • Update targeting bid
              • Targeting bidding parameters
            • Update targeting state
        • Negative targeting
        • Search terms
          • Create targeting from search terms
            • Match types and negative match types
            • Ad group methods
            • Output
      • Ads launcher
        • Spreadsheet bulk uploads
        • Campaign templates
          • Sponsored products & display
          • Sponsored brands
      • Automated rules
        • Before setting up rules
        • Creating rules
        • Available models
          • Overview
          • ASINs
          • Campaigns
          • Ad groups
          • Ads
          • Targeting
          • Negative Targeting
          • Search terms
      • Reports
        • Advertising reports
          • Standard reports
          • Custom reports
          • Guest reports
        • Attribution reports
      • Actions log
        • Operation batches
        • Operation reports
          • Error messages
        • Actions log actions
          • Revert
          • Retry
  • Troubleshooting the app
    • Failing to load in-app data
    • Failing to accurately compare in-app data to console
    • Finding missing accounts
    • Troubleshooting 'actions log' errors
  • Cancelling services
    • Disabling accounts from advertising
    • Disconnecting accounts
      • Disconnecting amazon advertising accounts
      • Disconnecting selling partner accounts
    • Terminating app subscription
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On this page
  1. Managing advertising accounts
  2. Modules
  3. Cross-module components
  4. Data tables
  5. Data

Available metrics

Name
Description

Spend

Total click charges for a specific entity. Once identified, it may take up to 3 days to remove invalid clicks from your spend statistics. Date ranges that include spend from the last 3 days may be adjusted due to click and spend invalidation.

Total sales

Amount of ordered product sales, calculated by multiplying the price of order items and the number of units sold for the selected time period. It can take up to 48 hours for total sales metrics to update. As a result, sales data may be delayed in the last 72 hours. Waiting until all sales data is populated before evaluating overall performance and using longer time frames is recommended. Timeframes for payment failures and orders that are cancelled can vary, depending on return policies.

Ad sales

Value of products sold to shoppers attributed to ads within the specified timeframe. - Sponsored Products: Sales from advertised products as well as other products from the inventory purchased within 14 days. - Sponsored Brands: Sales from advertised products and all products within registered brands sold by Amazon and third-party sellers within 14 days. - Sponsored Display: Sales from advertised products as well as other products from the inventory purchased within 14 days. It can take up to 24 hours for ad sales metrics to update. As a result, sales data may be delayed in the last 72 hours. Waiting until all sales data is populated before evaluating campaign performance and using longer time frames is recommended. Payment failures and orders that are cancelled are removed within 72 hours from sales totals as per amazon's specifications.

Organic sales

Value of products sold to shoppers attributed to organic traffic within the specified timeframe. Timeframes for payment failures and orders that are cancelled can vary, depending on return policies.

Total orders

Total number of order items purchased for the selected time period. Timeframes for payment failures and orders that are cancelled can vary, depending on return policies.

Ad orders

Number of Amazon orders shoppers submitted after clicking on Amazon ads. - Sponsored Products: Orders from advertised products as well as other products from your inventory purchased within 14 days. - Sponsored Brands: Orders from advertised products and all products within your brand sold by Amazon and third-party Sellers within 14 days. - Sponsored Display: Orders from advertised products as well as other products from your inventory purchased within 14 days. It can take up to 24 hours for orders metrics to update. As a result, orders data may be delayed in the last 72 hours. Waiting until all orders data is populated before evaluating campaign performance and using longer time frames is recommended. Payment failures and orders that are cancelled are removed within 72 hours from sales totals as per amazon's specifications.

Organic orders

Total number of order items purchased for the selected time period attributed to organic traffic.

Total units ordered

Number of units ordered within the specified date range.

Ad units ordered

Number of units ordered attributed to ads within the specified date range.

Organic units ordered

Number of units ordered attributed to organic traffic within the specified date range.

Clicks

Number of times ads were clicked. Once identified, it may take up to 3 days for amazon to remove and report invalid clicks.

Impressions

Number of times ads were displayed within the specified time frame.

Sessions

Total visits to the Amazon pages by any given user. All activity within a 24-hour period is considered a session.

Sessions rate

Percentage of sessions that contain at least one page view for a particular SKU/ASIN relative to the total number of sessions for all products.

Views

Hits in Amazon presence for the selected time period.

Views rate

Percentage of page views that a particular SKU/ASIN receives relative to the total number of page views for all products.

Unit rate

Unit session %. Percentage conversion metric indicating how many units were purchased relative to the number of people who viewed the products.

BB Ratio

Featured offer (Buy Box) percentage.

Total conversion rate

Percentage of total orders relative to the number of reported clicks for a given timeframe.

Ad conversion rate

Percentage of ad total orders relative to the number of reported clicks for a specific timeframe.

Total ACoS

Total advertising cost of sales. Percentage of sales spent on advertising. Calculated by dividing spend by total sales for the reported timeframe.

Ad ACoS

Ad advertising cost of sales. Percentage of sales spent on advertising. Calculated by dividing spend by sales attributed to ads over a 14-day conversion window.

CPC

Cost per click. Average amount paid per each user click on an ad.

Total ROAS

Total return on ad spend. Revenue received from advertising investment. Calculated by dividing total sales by spend.

Ad ROAS

Ad return on ad spend. Ad revenue received from advertising investment. Calculated by dividing sales attributed to ads over a 14-day conversion window by spend.

CTR

Click-through rate. Ratio used to identify how often shoppers click on product ads when displayed. Calculated as clicks divided by impressions. Once identified, it may take up to 3 days to remove invalid clicks from spend statistics. Date ranges that include spend from the last 3 days may be adjusted due to click and spend invalidation.

Ad sales ratio

Used to assess the impact of advertising revenue on sales performance, it consists of dividing the total ad sales by total sales.

Organic sales ratio

Used to assess the impact of organic revenue on sales performance, it consists of dividing the total organic sales by total sales.

Ad units ratio

Used to assess the impact of advertising units sold on overall performance, it consists of dividing the ad ordered units by total ordered units.

Organic units ratio

Used to assess the impact of organic units sold on overall performance, it consists of dividing the organic ordered units by total ordered units.

Total average daily sales

Average amount of total sales generated during the selected period divided by the number of days in that period.

Ad average daily sales

Average amount of ad sales generated during the selected period divided by the number of days in that period.

Total average daily orders

Average amount of total orders generated during the selected period divided by the number of days in that period.

Ad average daily orders

Average amount of ad orders generated during the selected period divided by the number of days in that period.

Total average daily units ordered

Average amount of total units ordered during the selected period divided by the number of days in that period.

Ad average daily units ordered

Average amount of ad units ordered during the selected period divided by the number of days in that period.

Average daily spend

Average amount of total orders generated during the selected period divided by the number of days in that period.

AOV

Average order value

AUP

Average unit price

CPA

Cost per aquisition (order)

Unit CPA

Cost per aquisition (unit)

Unit Cost

Cost

Gross Unit Profit

BACoS

Breakeven advertising cost of sales / Gross Unit Profit Margin

Profit

ROI

Return on investment

Investment

Net Profit

Product sales

Same SKU sales

Product orders

Same SKU orders

Halo sales

Other SKU sales

Halo orders

Other SKU orders

NTB Orders

New to brand orders (Sponsored brands campaigns only)

NTB Orders Ratio

New to brand orders percentage (Sponsored brands campaigns only)

SB Clicks

Sponsored brand clicks (Sponsored brands campaigns only)

NTB Orders Rate

New to brand orders rate (Sponsored brands campaigns only)

NTB Sales

New to brand sales (Sponsored brands campaigns only)

NTB Sales Ratio

New to brand sales percentage (Sponsored brands campaigns only)

NTB Units Ordered

New to brand units ordered (Sponsored brands campaigns only)

NTB Units Ordered Ratio

New to brand units ordered percentage (Sponsored brands campaigns only)

TOSIS

Top-of-search impression share: The percentage of top-of-search impressions the campaign received of all the top-of-search impressions it was eligible to receive. Eligibility is determined by various factors, including campaign status and target status. This metric is available for Sponsored Brands and Sponsored Products campaigns. For Sponsored Products, this metric gives the impression share for Top-of-search (first page).

Viewable Impressions

VCPM

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Last updated 1 year ago