Available metrics

Name	Description
Spend	Total click charges for a specific entity. Once identified, it may take up to 3 days to remove invalid clicks from your spend statistics. Date ranges that include spend from the last 3 days may be adjusted due to click and spend invalidation.
Total sales	Amount of ordered product sales, calculated by multiplying the price of order items and the number of units sold for the selected time period. It can take up to 48 hours for total sales metrics to update. As a result, sales data may be delayed in the last 72 hours. Waiting until all sales data is populated before evaluating overall performance and using longer time frames is recommended. Timeframes for payment failures and orders that are cancelled can vary, depending on return policies.
Ad sales	Value of products sold to shoppers attributed to ads within the specified timeframe. - Sponsored Products: Sales from advertised products as well as other products from the inventory purchased within 14 days. - Sponsored Brands: Sales from advertised products and all products within registered brands sold by Amazon and third-party sellers within 14 days. - Sponsored Display: Sales from advertised products as well as other products from the inventory purchased within 14 days. It can take up to 24 hours for ad sales metrics to update. As a result, sales data may be delayed in the last 72 hours. Waiting until all sales data is populated before evaluating campaign performance and using longer time frames is recommended. Payment failures and orders that are cancelled are removed within 72 hours from sales totals as per amazon's specifications.
Organic sales	Value of products sold to shoppers attributed to organic traffic within the specified timeframe. Timeframes for payment failures and orders that are cancelled can vary, depending on return policies.
Total orders	Total number of order items purchased for the selected time period. Timeframes for payment failures and orders that are cancelled can vary, depending on return policies.
Ad orders	Number of Amazon orders shoppers submitted after clicking on Amazon ads. - Sponsored Products: Orders from advertised products as well as other products from your inventory purchased within 14 days. - Sponsored Brands: Orders from advertised products and all products within your brand sold by Amazon and third-party Sellers within 14 days. - Sponsored Display: Orders from advertised products as well as other products from your inventory purchased within 14 days. It can take up to 24 hours for orders metrics to update. As a result, orders data may be delayed in the last 72 hours. Waiting until all orders data is populated before evaluating campaign performance and using longer time frames is recommended. Payment failures and orders that are cancelled are removed within 72 hours from sales totals as per amazon's specifications.
Organic orders	Total number of order items purchased for the selected time period attributed to organic traffic.
Total units ordered	Number of units ordered within the specified date range.
Ad units ordered	Number of units ordered attributed to ads within the specified date range.
Organic units ordered	Number of units ordered attributed to organic traffic within the specified date range.
Clicks	Number of times ads were clicked. Once identified, it may take up to 3 days for amazon to remove and report invalid clicks.
Impressions	Number of times ads were displayed within the specified time frame.
Sessions	Total visits to the Amazon pages by any given user. All activity within a 24-hour period is considered a session.
Sessions rate	Percentage of sessions that contain at least one page view for a particular SKU/ASIN relative to the total number of sessions for all products.
Views	Hits in Amazon presence for the selected time period.
Views rate	Percentage of page views that a particular SKU/ASIN receives relative to the total number of page views for all products.
Unit rate	Unit session %. Percentage conversion metric indicating how many units were purchased relative to the number of people who viewed the products.
BB Ratio	Featured offer (Buy Box) percentage.
Total conversion rate	Percentage of total orders relative to the number of reported clicks for a given timeframe.
Ad conversion rate	Percentage of ad total orders relative to the number of reported clicks for a specific timeframe.
Total ACoS	Total advertising cost of sales. Percentage of sales spent on advertising. Calculated by dividing spend by total sales for the reported timeframe.
Ad ACoS	Ad advertising cost of sales. Percentage of sales spent on advertising. Calculated by dividing spend by sales attributed to ads over a 14-day conversion window.
CPC	Cost per click. Average amount paid per each user click on an ad.
Total ROAS	Total return on ad spend. Revenue received from advertising investment. Calculated by dividing total sales by spend.
Ad ROAS	Ad return on ad spend. Ad revenue received from advertising investment. Calculated by dividing sales attributed to ads over a 14-day conversion window by spend.
CTR	Click-through rate. Ratio used to identify how often shoppers click on product ads when displayed. Calculated as clicks divided by impressions. Once identified, it may take up to 3 days to remove invalid clicks from spend statistics. Date ranges that include spend from the last 3 days may be adjusted due to click and spend invalidation.
Ad sales ratio	Used to assess the impact of advertising revenue on sales performance, it consists of dividing the total ad sales by total sales.
Organic sales ratio	Used to assess the impact of organic revenue on sales performance, it consists of dividing the total organic sales by total sales.
Ad units ratio	Used to assess the impact of advertising units sold on overall performance, it consists of dividing the ad ordered units by total ordered units.
Organic units ratio	Used to assess the impact of organic units sold on overall performance, it consists of dividing the organic ordered units by total ordered units.
Total average daily sales	Average amount of total sales generated during the selected period divided by the number of days in that period.
Ad average daily sales	Average amount of ad sales generated during the selected period divided by the number of days in that period.
Total average daily orders	Average amount of total orders generated during the selected period divided by the number of days in that period.
Ad average daily orders	Average amount of ad orders generated during the selected period divided by the number of days in that period.
Total average daily units ordered	Average amount of total units ordered during the selected period divided by the number of days in that period.
Ad average daily units ordered	Average amount of ad units ordered during the selected period divided by the number of days in that period.
Average daily spend	Average amount of total orders generated during the selected period divided by the number of days in that period.
AOV	Average order value
AUP	Average unit price
CPA	Cost per aquisition (order)
Unit CPA	Cost per aquisition (unit)
Unit Cost
Cost
Gross Unit Profit
BACoS	Breakeven advertising cost of sales / Gross Unit Profit Margin
Profit
ROI	Return on investment
Investment
Net Profit
Product sales	Same SKU sales
Product orders	Same SKU orders
Halo sales	Other SKU sales
Halo orders	Other SKU orders
NTB Orders	New to brand orders (Sponsored brands campaigns only)
NTB Orders Ratio	New to brand orders percentage (Sponsored brands campaigns only)
SB Clicks	Sponsored brand clicks (Sponsored brands campaigns only)
NTB Orders Rate	New to brand orders rate (Sponsored brands campaigns only)
NTB Sales	New to brand sales (Sponsored brands campaigns only)
NTB Sales Ratio	New to brand sales percentage (Sponsored brands campaigns only)
NTB Units Ordered	New to brand units ordered (Sponsored brands campaigns only)
NTB Units Ordered Ratio	New to brand units ordered percentage (Sponsored brands campaigns only)
TOSIS	Top-of-search impression share: The percentage of top-of-search impressions the campaign received of all the top-of-search impressions it was eligible to receive. Eligibility is determined by various factors, including campaign status and target status. This metric is available for Sponsored Brands and Sponsored Products campaigns. For Sponsored Products, this metric gives the impression share for Top-of-search (first page).
Viewable Impressions
VCPM