# Attribution reports Amazon Attribution is an advertising and analytics measurement solution, providing insights into the performance of non-Amazon marketing channels on Amazon. It allows you to understand the impact, optimize in-flight campaigns using on-demand analytics, and plan future strategies based on ROI. You can access full-funnel analytics, including clicks, detail page views, and sales, to discover new sales opportunities and optimize your overall digital strategy. The tool measures non-Amazon Ads media and is available for professional sellers, vendors, KDP authors, and agencies with clients selling on Amazon. It's currently being incorporated into the Advertising Beast ecosystem. {% hint style="info" %} This feature is currently in development. {% endhint %} --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.advertisingbeast.com/managing-advertising-accounts/modules/reports/attribution-reports.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.