# Attribution reports

Amazon Attribution is an advertising and analytics measurement solution, providing insights into the performance of non-Amazon marketing channels on Amazon. It allows you to understand the impact, optimize in-flight campaigns using on-demand analytics, and plan future strategies based on ROI. You can access full-funnel analytics, including clicks, detail page views, and sales, to discover new sales opportunities and optimize your overall digital strategy. 

The tool measures non-Amazon Ads media and is available for professional sellers, vendors, KDP authors, and agencies with clients selling on Amazon. 

It's currently being incorporated into the Advertising Beast ecosystem.

{% hint style="info" %}
This feature is currently in development.
{% endhint %}