Advertising Beast Knowledge Base
  • Advertising Beast knowledge base
  • Getting started
    • Understanding the essentials
      • Data considerations
      • Data processing queue
    • Onboarding
      • Connecting accounts
        • Connecting amazon advertising accounts
        • Connecting selling partner accounts
          • Granting account access
            • Seller central service provider permissions
            • Seller central user permissions
          • Granting 'inventory' access
            • Seller central service provider admin 'inventory' access
            • Seller central user admin 'inventory' access
          • Granting 'ad management' access
            • Seller central service provider admin 'ad management' access
            • Seller central user admin 'ad management' access
          • Granting 'reports' access
            • Seller central service provider 'business reports' access
            • Seller central user 'business reports' access
            • Seller central service provider admin 'reports' access
            • Seller central user admin 'reports' access
          • Granting account 'performance' dashboard access
            • Seller central service provider admin account 'performance ' dashboard access
            • Seller central user admin account 'performance ' dashboard access
            • Seller central service provider 'app authorization'
            • Seller central user 'app authorization'
          • Manage permissions
            • Vendor central 'manage integrations (EDI/API)'
      • Granting access to users
      • Enabling accounts for advertising
    • Navigating the app
      • Logging in
      • Selecting accounts
      • Configuring basic interface settings
  • Managing advertising accounts
    • Modules
      • Cross-module components
        • Navigation pills
        • Date range selector
        • Data tables
          • Actions bar
            • Fast mode
            • Filters
              • Conditions
              • Operators
            • Columns
            • Actions (edit)
              • Update
              • Lock/unlock records
              • Update custom fields
                • Bulk upload custom fields
              • Move to portfolio
              • Create targeting
              • Create access link
              • Open profiles in new tab
              • Log processor
              • Revert
              • Retry
            • Export
          • Checkboxes
          • Controllers bar
            • Comparison controller
            • Percentage controller
            • Filtering controller
            • Sorting controller
          • Data
            • Available dimensions
            • Available metrics
          • Pagination
        • Building blocks
          • Controllers bar
        • Preview mode
      • Bulk manager
        • Accounts
        • Portfolios
        • ASINs
        • Campaigns
        • Ad groups
          • Update ad groups
            • Update ad group default bid
              • Ad group bidding parameters
            • Update ad group state
          • Create targeting from ad groups
        • Ads
        • Targeting
          • Update targeting
            • Update targeting bid
              • Targeting bidding parameters
            • Update targeting state
        • Negative targeting
        • Search terms
          • Create targeting from search terms
            • Match types and negative match types
            • Ad group methods
            • Output
      • Ads launcher
        • Spreadsheet bulk uploads
        • Campaign templates
          • Sponsored products & display
          • Sponsored brands
      • Automated rules
        • Before setting up rules
        • Creating rules
        • Available models
          • Overview
          • ASINs
          • Campaigns
          • Ad groups
          • Ads
          • Targeting
          • Negative Targeting
          • Search terms
      • Reports
        • Advertising reports
          • Standard reports
          • Custom reports
          • Guest reports
        • Attribution reports
      • Actions log
        • Operation batches
        • Operation reports
          • Error messages
        • Actions log actions
          • Revert
          • Retry
  • Troubleshooting the app
    • Failing to load in-app data
    • Failing to accurately compare in-app data to console
    • Finding missing accounts
    • Troubleshooting 'actions log' errors
  • Cancelling services
    • Disabling accounts from advertising
    • Disconnecting accounts
      • Disconnecting amazon advertising accounts
      • Disconnecting selling partner accounts
    • Terminating app subscription
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On this page
  • Available standard reports per model
  • Accessing standard reports
  1. Managing advertising accounts
  2. Modules
  3. Reports
  4. Advertising reports

Standard reports

With the goal of saving time, the app provides a set of predefined data table reports for each data model. These are visible to anyone with access to the account or the guest login URL.

Each of these standard reports, in addition to filtering and sorting data, comes equipped with the following features:

  • Navigation through different data ranges.

  • Multi-period comparison.

  • CSV data exports of filtered views.

  • Column customization with all available dimensions and metrics.

Available standard reports per model

Monthly Overview

The monthly overview tab displays historical data, sorted in a descending manner by year and month.

ASINs

The ASINs tab displays totalized ASIN data from ads and amazon business reports. It is only available for monthly periods.

ASINs (Ads Only)

The ASINs (ads only tab) displays attributable ad data (sponsored products and display) for each ASIN on the selected account(s).

Portfolios

The portfolios tab displays totalized data by portfolio for the selected account(s).

Campaigns

The campaigns tab displays ad data for each campaign for the selected account(s).

Ad Groups

The ad groups tab displays ad data for each ad group for the selected account(s).

Product Ads

The product ads tab displays ad data for each product ad for the selected account(s). Only sponsored products and display data is available on this tab.

Targeting

The targeting tab displays ad data for each targeting record (keywords, automatic targets, product targets) for the selected account(s).

Search Terms

The search terms tab displays ad data for each search term that reported traffic on a given data range for the selected account(s).

Accessing standard reports

To open a predefined report:

  1. Select the account(s) to be reviewed*.

  2. On the main navigation bar, choose "Reports".

  3. Choose the tab that corresponds to the model to be reviewed.

To access standard reports as a guest use the provided guest login URL. Model tabs will be available upon login.

* Monthly overview is available for only one account at a time.

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Last updated 1 year ago