# Ad group methods

Ad group methods are fundamental to the Advertising Beast search terms harvesting process. It's crucial to understand two key concepts:

* **Source ad group**: This is where the search term originates, also referred to as the "origin" ad group.
* **Target ad group**: This is where each search term is added as targeting, also referred to as the "receiver" ad group.

These methods enable the creation of efficient term harvesting workflows, facilitating a wide range of term harvesting scenarios.

{% hint style="info" %}
To effectively use any of the ASIN methods, your ad groups must be named after ASINs, following the conventions {ASIN} or {ASIN}-. If these naming conventions are not used, the system will not be able to detect ASINs in the ad groups.
{% endhint %}

### ASIN group name only

This method identifies source ad groups names that begin with  `{ASIN}`  format. It compiles search terms reported for each ASIN and adds them to corresponding target ad groups named after each ASIN.

<div align="left"><figure><img src="/files/2r3Hmaho0BSJEuit88XR" alt=""><figcaption></figcaption></figure></div>

### Current ad group

As the name suggests, this method uses the ad group where the search term was reported as both the source and target. It places the reported search terms back into the same ad group.

<div align="left"><figure><img src="/files/A8WVMHsGS3C8gWV8uP1E" alt=""><figcaption></figcaption></figure></div>

### Custom ASINs

This method involves manually entering ASIN lists. These lists are used to locate existing ad groups in the account, following the "begins with" `{ASIN}` convention, and then adding the selected search terms to these ad groups.

* [x] To use the Custom Ad Groups method, enter or paste your list of ASINs into the text field. Each ASIN should be on a separate line. Ensure there are no blank spaces.

<div align="left"><figure><img src="/files/bbkbDj76KmaLlADbUKLU" alt=""><figcaption></figcaption></figure></div>

### Custom ad groups

This method involves manually entering ad group lists. These lists are used to find existing ad groups in the account, and then adding the selected search terms to these ad groups.

* [x] To use the Custom Ad Groups method, enter or paste your list of ad groups into the text field. Each ad group should be on a separate line. Ensure there are no blank spaces.

<div align="left"><figure><img src="/files/ysoZgL9bOwDtLdOitlVv" alt=""><figcaption></figcaption></figure></div>

{% hint style="info" %}
Custom methods are not case sensitive; text field do not distinguish between uppercase and lowercase letters.
{% endhint %}


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