Advertising Beast Knowledge Base
  • Advertising Beast knowledge base
  • Getting started
    • Understanding the essentials
      • Data considerations
      • Data processing queue
    • Onboarding
      • Connecting accounts
        • Connecting amazon advertising accounts
        • Connecting selling partner accounts
          • Granting account access
            • Seller central service provider permissions
            • Seller central user permissions
          • Granting 'inventory' access
            • Seller central service provider admin 'inventory' access
            • Seller central user admin 'inventory' access
          • Granting 'ad management' access
            • Seller central service provider admin 'ad management' access
            • Seller central user admin 'ad management' access
          • Granting 'reports' access
            • Seller central service provider 'business reports' access
            • Seller central user 'business reports' access
            • Seller central service provider admin 'reports' access
            • Seller central user admin 'reports' access
          • Granting account 'performance' dashboard access
            • Seller central service provider admin account 'performance ' dashboard access
            • Seller central user admin account 'performance ' dashboard access
            • Seller central service provider 'app authorization'
            • Seller central user 'app authorization'
          • Manage permissions
            • Vendor central 'manage integrations (EDI/API)'
      • Granting access to users
      • Enabling accounts for advertising
    • Navigating the app
      • Logging in
      • Selecting accounts
      • Configuring basic interface settings
  • Managing advertising accounts
    • Modules
      • Cross-module components
        • Navigation pills
        • Date range selector
        • Data tables
          • Actions bar
            • Fast mode
            • Filters
              • Conditions
              • Operators
            • Columns
            • Actions (edit)
              • Update
              • Lock/unlock records
              • Update custom fields
                • Bulk upload custom fields
              • Move to portfolio
              • Create targeting
              • Create access link
              • Open profiles in new tab
              • Log processor
              • Revert
              • Retry
            • Export
          • Checkboxes
          • Controllers bar
            • Comparison controller
            • Percentage controller
            • Filtering controller
            • Sorting controller
          • Data
            • Available dimensions
            • Available metrics
          • Pagination
        • Building blocks
          • Controllers bar
        • Preview mode
      • Bulk manager
        • Accounts
        • Portfolios
        • ASINs
        • Campaigns
        • Ad groups
          • Update ad groups
            • Update ad group default bid
              • Ad group bidding parameters
            • Update ad group state
          • Create targeting from ad groups
        • Ads
        • Targeting
          • Update targeting
            • Update targeting bid
              • Targeting bidding parameters
            • Update targeting state
        • Negative targeting
        • Search terms
          • Create targeting from search terms
            • Match types and negative match types
            • Ad group methods
            • Output
      • Ads launcher
        • Spreadsheet bulk uploads
        • Campaign templates
          • Sponsored products & display
          • Sponsored brands
      • Automated rules
        • Before setting up rules
        • Creating rules
        • Available models
          • Overview
          • ASINs
          • Campaigns
          • Ad groups
          • Ads
          • Targeting
          • Negative Targeting
          • Search terms
      • Reports
        • Advertising reports
          • Standard reports
          • Custom reports
          • Guest reports
        • Attribution reports
      • Actions log
        • Operation batches
        • Operation reports
          • Error messages
        • Actions log actions
          • Revert
          • Retry
  • Troubleshooting the app
    • Failing to load in-app data
    • Failing to accurately compare in-app data to console
    • Finding missing accounts
    • Troubleshooting 'actions log' errors
  • Cancelling services
    • Disabling accounts from advertising
    • Disconnecting accounts
      • Disconnecting amazon advertising accounts
      • Disconnecting selling partner accounts
    • Terminating app subscription
Powered by GitBook
On this page
  • ASIN group name only
  • Current ad group
  • Custom ASINs
  • Custom ad groups
  1. Managing advertising accounts
  2. Modules
  3. Bulk manager
  4. Search terms
  5. Create targeting from search terms

Ad group methods

PreviousMatch types and negative match typesNextOutput

Last updated 1 year ago

Ad group methods are fundamental to the Advertising Beast search terms harvesting process. It's crucial to understand two key concepts:

  • Source ad group: This is where the search term originates, also referred to as the "origin" ad group.

  • Target ad group: This is where each search term is added as targeting, also referred to as the "receiver" ad group.

These methods enable the creation of efficient term harvesting workflows, facilitating a wide range of term harvesting scenarios.

To effectively use any of the ASIN methods, your ad groups must be named after ASINs, following the conventions {ASIN} or {ASIN}-. If these naming conventions are not used, the system will not be able to detect ASINs in the ad groups.

ASIN group name only

This method identifies source ad groups named with the {ASIN} or {ASIN}-... format. It compiles search terms reported for each ASIN and adds them to corresponding target ad groups named after each ASIN.

Current ad group

As the name suggests, this method uses the ad group where the search term was reported as both the source and target. It places the reported search terms back into the same ad group.

Custom ASINs

This method involves manually entering ASIN lists. These lists are used to locate existing ad groups in the account, following the {ASIN} or {ASIN}-... convention, and then adding the selected search terms to these ad groups.

Custom ad groups

This method involves manually entering ad group lists. These lists are used to find existing ad groups in the account, and then adding the selected search terms to these ad groups.

Custom methods are not case sensitive; text field do not distinguish between uppercase and lowercase letters.