Advertising Beast Knowledge Base
  • Advertising Beast knowledge base
  • Getting started
    • Understanding the essentials
      • Data considerations
      • Data processing queue
    • Onboarding
      • Connecting accounts
        • Connecting amazon advertising accounts
        • Connecting selling partner accounts
          • Granting account access
            • Seller central service provider permissions
            • Seller central user permissions
          • Granting 'inventory' access
            • Seller central service provider admin 'inventory' access
            • Seller central user admin 'inventory' access
          • Granting 'ad management' access
            • Seller central service provider admin 'ad management' access
            • Seller central user admin 'ad management' access
          • Granting 'reports' access
            • Seller central service provider 'business reports' access
            • Seller central user 'business reports' access
            • Seller central service provider admin 'reports' access
            • Seller central user admin 'reports' access
          • Granting account 'performance' dashboard access
            • Seller central service provider admin account 'performance ' dashboard access
            • Seller central user admin account 'performance ' dashboard access
            • Seller central service provider 'app authorization'
            • Seller central user 'app authorization'
          • Manage permissions
            • Vendor central 'manage integrations (EDI/API)'
      • Granting access to users
      • Enabling accounts for advertising
    • Navigating the app
      • Logging in
      • Selecting accounts
      • Configuring basic interface settings
  • Managing advertising accounts
    • Modules
      • Cross-module components
        • Navigation pills
        • Date range selector
        • Data tables
          • Actions bar
            • Fast mode
            • Filters
              • Conditions
              • Operators
            • Columns
            • Actions (edit)
              • Update
              • Lock/unlock records
              • Update custom fields
                • Bulk upload custom fields
              • Move to portfolio
              • Create targeting
              • Create access link
              • Open profiles in new tab
              • Log processor
              • Revert
              • Retry
            • Export
          • Checkboxes
          • Controllers bar
            • Comparison controller
            • Percentage controller
            • Filtering controller
            • Sorting controller
          • Data
            • Available dimensions
            • Available metrics
          • Pagination
        • Building blocks
          • Controllers bar
        • Preview mode
      • Bulk manager
        • Accounts
        • Portfolios
        • ASINs
        • Campaigns
        • Ad groups
          • Update ad groups
            • Update ad group default bid
              • Ad group bidding parameters
            • Update ad group state
          • Create targeting from ad groups
        • Ads
        • Targeting
          • Update targeting
            • Update targeting bid
              • Targeting bidding parameters
            • Update targeting state
        • Negative targeting
        • Search terms
          • Create targeting from search terms
            • Match types and negative match types
            • Ad group methods
            • Output
      • Ads launcher
        • Spreadsheet bulk uploads
        • Campaign templates
          • Sponsored products & display
          • Sponsored brands
      • Automated rules
        • Before setting up rules
        • Creating rules
        • Available models
          • Overview
          • ASINs
          • Campaigns
          • Ad groups
          • Ads
          • Targeting
          • Negative Targeting
          • Search terms
      • Reports
        • Advertising reports
          • Standard reports
          • Custom reports
          • Guest reports
        • Attribution reports
      • Actions log
        • Operation batches
        • Operation reports
          • Error messages
        • Actions log actions
          • Revert
          • Retry
  • Troubleshooting the app
    • Failing to load in-app data
    • Failing to accurately compare in-app data to console
    • Finding missing accounts
    • Troubleshooting 'actions log' errors
  • Cancelling services
    • Disabling accounts from advertising
    • Disconnecting accounts
      • Disconnecting amazon advertising accounts
      • Disconnecting selling partner accounts
    • Terminating app subscription
Powered by GitBook
On this page
  • Match types
  • Negative match types
  • Add source keyword
  1. Managing advertising accounts
  2. Modules
  3. Bulk manager
  4. Search terms
  5. Create targeting from search terms

Match types and negative match types

PreviousCreate targeting from search termsNextAd group methods

Last updated 1 year ago

Match types

The "Create Targeting" feature allows you to output different versions of the same term in the various match types available on Amazon for keywords and product targets. This facilitates efficient management and ensures a high level of detail.

Match types can be added simultaneously.

  • Selecting both keyword and product target match types for addition to manual ad groups may cause response errors from Amazon.

  • Technically, you can choose both match types and negative match types at the same time, but this might restrict traffic in your campaigns.

Keywords

Selecting any or all keyword match types (broad, phrase, and exact) will generate one output record for each match type chosen for each selected search term.

Attempting to incorporate ASIN search terms as keyword match types will not trigger any action.

Product targets

Selecting the product target option will create one output record for each selected search term.

Attempting to incorporate keyword search terms as target match types will not trigger any action.

Negative match types

Similar to match types, the system allows the creation of multiple versions of negative match types simultaneously for both keywords and product targets.

Negative match types can be added simultaneously.

  • Automatic negative targeting records are categorized automatically into the appropriate negative match type.

  • Technically, you can choose both match types and negative match types at the same time, but this might restrict traffic in your campaigns.

Keywords

Choosing any or all negative keyword match types (negative phrase, negative exact) will produce one output record for each match type selected for each search term.

Product targets

Opting for the negative product target will generate one output record for every selected search term.

Add source keyword

The "Ad Source Keyword" is an enhancement to keyword match types, enabling the inclusion of the source targeting from where the search term originated, in addition to the search term itself. This feature generates two sets of records for each selected match type: one for the search term and another for the originating keyword.

"Add source keyword" is available only for keyword match types; selecting it while choosing targets will yield no results.