Targeting bidding parameters
Last updated
Last updated
The update bid selector offers various options for adjusting bid amounts for targeting records. Each option provides different ways to adjust bids, either by a fixed amount, a percentage, or setting it to a predefined default.
Increase the bid by a specific currency amount.
The increase and decrease bidding options provide a flexible range of reference points, enhancing the optimization process of individual targeting. This feature is designed to offer varied benchmarks for adjusting bids, catering to different strategic needs and allowing for a more tailored and effective bidding management experience.
This standard reference utilizes the current bid set for each targeting as the starting point for adjustments. It is most effective when you wish to retain complete control over the bidding process.
Example of bid-based bid operation:
In this scenario, the bid is used as the reference point for the bid increase. The operation adds $1 to the bid of $0.50, resulting in a new bid of $1.50.
Bidding boundaries are predefined limits set on advertising bid amounts to control and optimize spending. They include maximum and minimum thresholds for bid adjustments, ensuring that bid increases or decreases stay within a specified range. These boundaries are critical for maintaining a budget and strategy, preventing excessive spending or overly conservative bidding. They provide a controlled environment for bid management, especially in automated or bulk bid adjustment scenarios.
Bidding boundaries are dynamic, triggered by the specific bidding update scenario. These flexible and context-specific boundaries allow for more precise and strategic bid adjustments within the framework of an advertiser's overall budget and campaign goals.
Enabling this option sets a cap on bids to ensure that any increase in bidding does not exceed a certain value, providing a ceiling for bid amounts.
To assign a maximum boundary, select the "Use maximum boundary" checkbox and enter the maximum value you wish to assign.
Examples:
In an account with a minimum bid of $0.10 and a maximum bid of $2.40:
Increasing a record with a bid of $0.50 by $2, with a maximum boundary of $4, would result in a $2.40 bid due to the account's max. bid limit.
Increasing a record with a bid of $0.50 by $2, with a maximum boundary of $1.50, would result in a $1.50 bid.
Bidding boundaries are overridden by account-level boundaries, specifically the minimum and maximum bid settings at the account level.