Create targeting from search terms
Last updated
Last updated
The "Creating targeting from search terms" feature employs a rule-based approach for keyword and product target harvesting. It integrates reported search terms from a specific period into your ad groups based on chosen parameters and filters.
This tool is designed to efficiently process large volumes of search terms into targeting, allowing operation across multiple campaigns and accounts simultaneously.
The process of harvesting terms is divided into various sections for parameter definition. This enables customization of targeting criteria to ensure only the intended targets are created. These key sections include:
Match type/negative match type and ad group method selections are mandatory.
Identify search terms with high conversion rates. Add them as targeted keywords or product targets to boost campaign profitability.
Locate well-performing search terms from automatic campaigns. Create targeting in manual campaigns for enhanced control and precision.
Spot irrelevant or non-converting terms. Use them as negative keywords or product targets to minimize ad spend waste.
Evaluate search term performance in category targeting. Create individual product targets from the most successful terms.
To initiate the process of create targeting from currently selected search terms, click the "Add search terms" option under "Actions" in the .
Apply: Implements the changes made in the filter conditions and operators. Once you have set your desired parameters, clicking "Apply" will launch the , showing you the newly created targeting that meets the specified criteria.
