Create targeting from search terms
The "Creating targeting from search terms" feature employs a rule-based approach for keyword and product target harvesting. It integrates reported search terms from a specific period into your ad groups based on chosen parameters and filters.

This tool is designed to efficiently process large volumes of search terms into targeting, allowing operation across multiple campaigns and accounts simultaneously.
Harvesting terms
Defining parameters
The process of harvesting terms is divided into various sections for parameter definition. This enables customization of targeting criteria to ensure only the intended targets are created. These key sections include:
Match types and negative match typesAd group methodsMatch type/negative match type and ad group method selections are mandatory.
Implementing/discarding changes
Case scenarios
Adding top converting terms
Identify search terms with high conversion rates. Add them as targeted keywords or product targets to boost campaign profitability.
Discovering the potential of new terms
Locate well-performing search terms from automatic campaigns. Create targeting in manual campaigns for enhanced control and precision.
Refining campaigns with negatives
Spot irrelevant or non-converting terms. Use them as negative keywords or product targets to minimize ad spend waste.
Expanding category product targeting
Evaluate search term performance in category targeting. Create individual product targets from the most successful terms.
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