Percentage controller

The percentage controller is designed to compare the value of each record against the total or the filtered totals within the dataset. This tool allows for a relative assessment of each entry, illustrating its proportion or significance in relation to the overall data or a specified subset. This comparison aids in understanding the contribution or impact of individual records in the context of the entire dataset.

Features and functionality

% controllers are only available for metrics.

Aggregate values

For aggregate metrics such as impressions, clicks, spend, orders, and sales, the % Controller reflects these as a percentage of the total or filtered totals. This feature is useful for quickly assessing the proportion of each metric in relation to the whole dataset.

Ratio values

When dealing with ratios like ACoS (Advertising cost of sales), CTR (Click-through rate), and Conversion rate, this controller displays a comparative analysis. It indicates how much the value of a record deviates from the average, providing insights into performance relative to the norm.

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Using the controller

To activate the percentage view click the '%' icon in the controllers bar.