# Advertising reports

Advertising reports offer detailed data analysis—from high level views to granular performance—and presentation capabilities, eliminating the need to download data from Amazon into spreadsheets. 

These reports come in two types:

### **Standard Reports**

These are predefined data table views available for all models. They feature advanced filtering, sorting, and comparison options, and can be easily visualized by other users and/or guests.

{% content-ref url="/pages/vU1C4ypZKHXpGaB636LV" %}
[Standard reports](/managing-advertising-accounts/modules/reports/advertising-reports/standard-reports.md)
{% endcontent-ref %}

### **Custom Reports**

These reports allow for more personalized data table or graph views. The custom module includes customizable dashboards and analytics tools, aiding you and your team in effectively interpreting and visualizing data.

{% content-ref url="/pages/IuvJhJZbgvFIXdh50Oq1" %}
[Custom reports](/managing-advertising-accounts/modules/reports/advertising-reports/custom-reports.md)
{% endcontent-ref %}

{% hint style="info" %}
Custom reports are still under development. Release will be announced.
{% endhint %}


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