# Advertising Beast knowledge base

## Welcome!

Welcome to the Advertising Beast documentation! These pages are dedicated to explaining how to make use of the app, as well as the process involved in the data transfer via the API.

We thank you for choosing our app and being a part of our beta testing phase. We are excited to have you on board and appreciate your support in shaping the future of our product. As we continue to refine and enhance the app, we want to acknowledge that the documentation provided is a work in progress.

Given that the app is currently in beta, some features and changes might not be thoroughly documented at this stage. We apologize for any inconvenience this may cause. Rest assured, our team is actively working on updating the documentation to ensure clarity and completeness.

Your feedback is crucial in helping us identify areas that require better documentation. If you have doubts pertaining the documentation or would like to contribute with a suggestion, please don't hesitate to reach out to us at <support@advertisingbeast.com>. We value your insights and are committed to providing comprehensive and user-friendly documentation as we progress towards the full release.

Thank you for your understanding and cooperation during this phase. Together, we can create an app that meets and exceeds your expectations.


# Getting started

Managing advertising accounts is one of the most time-consuming tasks for agencies, particularly when limited to using the Amazon console and spreadsheet macros. Many existing management solutions are often costly, rendering them inaccessible for many small agencies and individual sellers.

### **Advertising in beast mode**

*Introducing Advertising Beast, the most powerful amazon advertising tool.*

Advertising Beast, developed by advertising experts for sellers and agencies, presents an all-in-one solution for managing advertising accounts. It caters to both granular and large-scale needs, accommodating the management of one or multiple accounts simultaneously. This platform streamlines the most time-consuming tasks, transforming them into simple one-click operations or implementing powerful rule-based automations. This efficiency allows you to save hundreds, if not thousands, of hours, significantly boosting productivity for your advertising team and enabling you to focus on business strategy.

#### **Efficiency and ease of use**

Designed to operate Amazon advertising campaigns on a large scale, the dashboard tackles the mechanical and time-consuming aspects of management. It offers views of all entities, allowing for filtering, sorting, and adjusting multiple records simultaneously with a single action. This functionality is available regardless of the account, campaign, or ad group each record belongs to, and it covers all types of records.

#### **Affordable pricing structure**

A unique payment structure with flexible fees makes Advertising Beast an affordable option for any seller or agency, regardless of size. This approach democratizes access to advanced advertising management tools.

### Current features

<details>

<summary>Granular historical data visualization</summary>

Advertising Beast offers an in-depth view of data across the entire lifetime of an account. This lifetime data is securely stored on a dedicated server, ensuring both safety and reliability. **Dive into detailed historical analyses to gain understanding of long-term trends and patterns.**

</details>

<details>

<summary><strong>Additional industry-standard metrics</strong></summary>

The platform calculates additional industry-standard metrics directly within the app. These metrics go beyond basic analytics, offering more nuanced insights into campaign and ad performance. **Conduct more comprehensive analyses without needing external tools.**

</details>

<details>

<summary><strong>Seamless term harvesting with built-in ad group ASIN detection</strong></summary>

Advertising Beast simplifies the process of term harvesting by integrating in-ad-group ASIN detection. This functionality enables you to easily identify and optimize product listings within ad groups. **Enhance the effectiveness of your advertising strategies.**

</details>

<details>

<summary>Multi-account management</summary>

With robust capabilities for filtering, sorting, and editing, Advertising Beast provides a centralized platform for efficient oversight and control in all your accounts. Manage multiple accounts simultaneously with ease.

</details>

<details>

<summary><strong>Flexible multi-period comparison</strong></summary>

Advertising Beast allows you to compare metrics across different time periods flexibly. This feature is particularly useful for tracking performance changes over time. Make informed decisions based on comprehensive temporal data comparisons.

</details>

<details>

<summary><strong>Effortless report sharing for guests</strong></summary>

Advertising Beast facilitates easy and secure report sharing with guests, requiring no login. This feature is ideal for sharing insights with stakeholders who do not have direct access to the app. Ensure seamless communication and collaboration.

</details>

<details>

<summary><strong>Risk free access for colleagues</strong></summary>

Advertising Beast provides risk-free access for colleagues who do not have direct Amazon access. This feature ensures that team members can contribute to and benefit from the app's functionalities without compromising the security or integrity of the primary Amazon account.

</details>

### In-development features

<details>

<summary>Rule-based automations</summary>

This upcoming feature will allow automation of repetitive tasks using predefined rules, setting specific conditions and actions within different advertising models, such as automatic budget adjustments based on performance metrics. This feature aims to save time, reduce manual errors, and enhance campaign efficiency.

</details>

<details>

<summary>Seller/Vendor reports beyond advertising</summary>

Advertising Beast is expanding its reporting capabilities to encompass a broader range of seller/vendor account data beyond just advertising metrics. This feature will integrate additional aspects of Amazon selling, like total sales performance, product details, inventory levels and more, providing a more holistic view of the business.&#x20;

</details>

<details>

<summary>Real-time data</summary>

This feature aims to provide real-time advertising updates, offering the most current information available. This will be crucial for making timely decisions, especially in fast-paced market environments where immediate data access can significantly impact strategy and performance.

</details>

<details>

<summary>Custom reports</summary>

Custom reports will grant the capability to create custom reports tailored to specific requirements. This feature will allow for greater flexibility in data analysis, enabling focus on the metrics that are most relevant to advertising goals. Custom reports can be designed to track unique KPIs, compare unconventional data sets, or present information in specialized formats.

</details>

<details>

<summary>In-app bulk campaign creation</summary>

Simplifying the process of creating multiple campaigns within the app, this feature will be particularly beneficial for managing large-scale advertising strategies. It will allow for the rapid deployment of numerous campaigns via templates, saving time and ensuring consistency across different campaign elements.&#x20;

</details>

<details>

<summary>Integrated billing</summary>

Streamlining the billing process, this feature will make account management more straightforward and efficient. Integrated billing is expected to consolidate various financial transactions and invoicing within the app, providing a self-service centralized location for managing all billing-related activities.

</details>


# Understanding the essentials

Advertising Beast incorporates sophisticated features and functionalities designed to optimize your Amazon advertising strategy. This section is dedicated to exploring two critical aspects of data management within the platform: Data Considerations and Data Processing Queue. These sub-sections are crafted to provide you with a deeper understanding of how Advertising Beast handles your data, ensuring that you make the most informed decisions based on accurate, timely, and efficiently processed information.

### Data considerations

This sub-section delves into the various factors you need to keep in mind regarding the data used in your advertising campaigns. It covers aspects like data accuracy, relevancy, and the impact of external variables on your advertising results.

{% content-ref url="/pages/wfq7OrKLuMbXhePfMVAy" %}
[Data considerations](/getting-started/understanding-the-essentials/data-considerations)
{% endcontent-ref %}

### Data processing queue

Here, we explore how Advertising Beast manages the flow of data processing. Understanding the data processing queue is crucial for comprehending how your data is handled, processed, and made available for your advertising needs.

{% content-ref url="/pages/aremmtzPaAsj7THd1EiC" %}
[Data processing queue](/getting-started/understanding-the-essentials/data-processing-queue)
{% endcontent-ref %}

Together, these sub-sections will provide a comprehensive view of the data lifecycle within Advertising Beast, from input to processing, and ultimately to the actionable insights that drive your advertising campaigns.


# Data considerations

### Data accuracy

All data reported on the app is pulled directly from the API with 99%+ accuracy on amazon reported data. Only unavailable industry-standard metrics on API (like conversion rates or costs per acquisition) are calculated in-app.

Data is shown only from the moment the app gains API access to the account, and the maximum range allowed for import is 60 days prior to establishing a connection. Any data reported before this period should be considered partial.

### Date ranges

Real time metrics cannot be reported, therefore "today" does not exist in the app. Date ranges vary as a consequence.

For example, "last 7 days" and "last 30 days" are different in the app and amazon native platform. This is because amazon accounts for "today", but the app counts backwards starting "yesterday". The same will occur with "this month", which will only report data until the day before on the app. In order to compare date ranges, it is best practice to choose them manually.

### Conversion window

Understanding the difference in attribution models is essential to get a grasp on why there may be discrepancies between the sales and orders data in amazon native platform and app due to the use of different conversion windows.

The app uses the vendor central 14-day attribution model (clicks that resulted in orders within a 14-day period of clicking), whereas Amazon splits attribution models for seller central accounts in 7 days for sponsored products and 14 days for sponsored brands and display, meaning that sponsored products campaigns are attributed orders up to 7 days after the click occurred, and sponsored brands/display can be attributed orders after 14 days of clicking.

Additionally, until recently, API only attributed click-through orders, which means view-through orders (orders attributed to "views" on and off amazon) will not be reported in app for the time being. This is evidenced in the difference of conversions reported on display campaigns "views & clicks" attribution.

Sales data for campaigns using the 14 day attribution model will be identical in both platforms for the same time range (example, sponsored brands). There still may be slight differences in traffic metrics (clicks, spending, etc.) due to click/spend invalidation, but usually the difference is less than 0.10%.

The following table illustrates the differences between multiple platforms and attribution models for the different campaign types:

|                    | Seller central native advertising console | Vendor central native advertising console | Advertising Beast |
| ------------------ | ----------------------------------------- | ----------------------------------------- | ----------------- |
| Sponsored products | 7 days                                    | 14 days                                   | 14 days           |
| Sponsored brands   | 14 days                                   | 14 days                                   | 14 days           |
| Sponsored display  | 14 days                                   | 14 days                                   | 14 days           |

Attribution models cannot be changed in either platform for the time being.

### ASIN attributed data

ASIN metrics can only be attributed to product ads; there is no attribution (or SKU/ASIN ads) for sponsored brands, as this type of campaign is associated with a landing page rather than specific ASINs/SKUs. Therefore, ad data for sponsored brand campaigns will not be present on any of the ASIN or ad tabs, though total sales do account for all campaigns (plus organic data).

It is possible to have higher sales on ads compared to totals on a specific ASIN (ad sales ratio higher than 100%); sales that originated on an ASIN can still be attributed if a different ASIN on the account (NOT COMPETITOR ACCOUNTS) converted instead of the "source ASIN". These stats can be viewed in the "same SKU"/"other SKU" metrics.

{% hint style="info" %}

### API versions

#### Amazon Ads API

* Profiles/Portfolios v2.
* Sponsored products v3.
* Sponsored products reporting v3.
* Sponsored brands campaigns/adgroups/ads v4.
* Sponsored brands reporting v2.
* Sponsored brands targeting/negative v3.2.
* Sponsored display v3.
* Sponsored display reporting v2.
* Amazon attribution v3.
  {% endhint %}


# Data processing queue

In order to be able to submit multiple requests at once and honor the limits set up by the API, all app requests are processed in batches and queued in the log system. The following points explain in detail how changes are submitted.

### Export

* Changes made via the UI are immediately created as at least one upload batch. Multiple batches will be created if an update affects multiple models—e.g. sponsored products and sponsored brands, or both product targets and keywords.
* Every minute the system checks for the next available bulk upload. If there is one in the queue, it is translated into an update batch.
* Every minute the system checks for the next available update batch. If there is one in queue, the system will send up to 500 records in that batch to amazon, with certain amazon-imposed limitations:
  * Only 100 records are sent at a time if the batch includes sponsored brands or sponsored display records, per amazon’s limitation.
  * Only 10 records are sent at a time if the batch includes sponsored brand campaigns.
* If the next batch has fewer unprocessed records than the limits (500, 100, or 10 respectively), all remaining records will be sent in this batch.

### Import

Several jobs constantly take snapshots/reports from the queue, requesting data from Amazon and later retrieving it.

* Snapshots (dimensions)
  * The snapshots handle all parameters/attributes referred to as “dimensions”: campaign name, state, budget, etc.
  * Brand snapshots are queued for import at midnight\* for active accounts (advertising=true).
  * Portfolio, and all SP, SB, and SD snapshots are queued at 1 am\* for active accounts (advertising=true).
  * Accounts marked advertising=false are queued weekly, to prioritize active accounts over dormant accounts.
* Reports (metrics)
  * The reports refer to all fields considered “metrics”: impressions, clicks, spend, etc, imported more regularly to ensure maximum accuracy.
  * SP, SB, and SD reports are queued daily at 1 am\*, 7 am\*, 1 pm\*, 7 pm\*. The app requests data for the most recent 14 days, as well as the 30th and 60th most recent day. Amazon updates metric data constantly, so the 60th day is pulled to ensure reporting the latest data before Amazon stops providing it.
  * Accounts marked advertising=false are queued weekly, to prioritize active accounts over dormant accounts.

{% hint style="info" %}
\*All times are expressed in PST.
{% endhint %}


# Onboarding

At Advertising Beast we cater to both sellers/vendors and agencies, each with unique needs and functionalities within our platform.&#x20;

Both sellers/vendors and agencies will find a suite of tools and features in Advertising Beast designed to enhance their advertising strategies and streamline their operational processes. Our platform is here to support your growth and success, whether you're managing your own account or handling multiple client accounts.

Below, you will find specific onboarding information tailored to these two distinct groups, ensuring a smooth and efficient start to your journey with us.

### Information for sellers/vendors

Sellers and vendors can leverage Advertising Beast to manage their own accounts and reports, utilizing all the features available in our standard plan. For detailed information about the various plans available, we recommend consulting with a sales representative. To get started, sellers are required to connect their primary user accounts directly through Login With Amazon. This integration ensures seamless synchronization and access to your Amazon data.

For those who require a more basic approach, there's an option to utilize only the basic reports at a fraction of the full cost. This alternative is ideal for sellers who need straightforward insights without the breadth of the full suite of features.

### Information for agencies

Agencies are welcomed with functionalities tailored to their broader management needs. Unlike individual sellers, agencies are not required to have all their seller/vendor clients connect individually if their focus is solely on advertising—although it is necessary for accessing selling account information. By using the Login With Amazon for the Advertising API, agencies can sync data efficiently as long as they have been authorized as users in the Amazon campaign manager. This feature simplifies the process, allowing agencies to manage multiple client accounts with ease.

Additionally, agencies that maintain a certain level of spend and number of clients within the app can qualify for discounts and engage in the development process. These benefits are part of our commitment to support and grow with our agency partners. Moreover, agencies can gain access to premium features, including dedicated URLs and branding personalization, enhancing their client management experience and offering a more customized interface.


# Connecting accounts


# Connecting amazon advertising accounts

In order to start receiving advertising data, the app will require an API connection through "login with Amazon".&#x20;

{% hint style="warning" %}
Advertising manager/partner users do not have the ability to grant API access. Only primary accounts can grant authorization.
{% endhint %}

Follow the steps below to establish a connection between your advertising account and the app:

* [x] Visit the "login with amazon URL" provided by your Advertising Beast representative. The URL will be similar to the examples below, according to the assigned server allocation:
  * `https://app.advertisingbeast.com/lwa`
  * `https://example.app.advertisingbeast.com/lwa`
* [x] Enter your contact information and choose marketplace on the form.

  <div align="left"><figure><img src="/files/A4QByPQqGrgC88tAPcl1" alt=""><figcaption></figcaption></figure></div>
* [x] If prompted, log into your amazon account using the credentials from your primary advertising account.&#x20;

  <div align="left"><figure><img src="/files/f6VpWYvR6rzZktnzDWL4" alt=""><figcaption></figcaption></figure></div>
* [x] Submit your consent to establish a connection.

  <div align="left"><figure><img src="/files/DvjLj9T8BMAqFJ0jkigX" alt=""><figcaption></figcaption></figure></div>

{% hint style="success" %}
Once a successful connection has been established the app database will start populating with advertising profiles basic information associated with the recently connected account.
{% endhint %}

If you would like to learn more about how Login with Amazon (LWA) works, you can visit Amazon's documentation page, which provides a detailed explanation of the LWA service and its functionalities:

{% embed url="<https://developer.amazon.com/docs/login-with-amazon/conceptual-overview.html>" %}
Login with Amazon
{% endembed %}


# Connecting selling partner accounts

In order to start receiving seller/vendor data, the app requires an API connection authorization through "login with Amazon" (LWA).

{% hint style="warning" %}
Advertising manager/partner users do not have the ability to grant selling partner API access. Only primary accounts or user accounts with 'Selling Partner Appstore' permissions can grant authorization.
{% endhint %}

Prior to attempting to authorize a connection, ensure your selling account access level is sufficient, otherwise your attempt to establish a connection will fail.&#x20;

If you don't have the required credentials:

* Ask the primary owner or a user with a higher level access to [authorize the connection](#authorizing-a-connection).
* Request an upgrade to your permissions, then [authorize the connection](#authorizing-a-connection) yourself. Detailed instructions for granting the appropriate credentials can be found in the [granting 'app authorization' section](/getting-started/onboarding/connecting-accounts/connecting-selling-partner-accounts/granting-account-performance-dashboard-access):

{% content-ref url="/pages/WYVe5tNVodqJPQbCmi8L" %}
[Granting account 'performance' dashboard access](/getting-started/onboarding/connecting-accounts/connecting-selling-partner-accounts/granting-account-performance-dashboard-access)
{% endcontent-ref %}

### Authorizing a connection

Follow the steps below to establish a connection between your advertising account and the app:

* [x] Visit the "login with amazon" URL(s) provided by your Advertising Beast representative. The URLs will be similar to the examples below, according to the assigned server allocation:
  * `https://{{subdomain}}.app.advertisingbeast.com/lwa/sp/seller/na`
  * `https://{{subdomain}}.app.advertisingbeast.com/lwa/sp/vendor/eu`
* [x] If prompted, log into your amazon account using the credentials from your primary selling account.

  <div align="left"><figure><img src="/files/f6VpWYvR6rzZktnzDWL4" alt=""><figcaption></figcaption></figure></div>
* [x] Submit your consent to establish a connection.

  <div align="left"><figure><img src="/files/j8fGska2o53ByaIuojx8" alt=""><figcaption></figcaption></figure></div>

{% hint style="success" %}
Once a successful connection has been established the app database will start populating with selling data for [advertising enabled](/getting-started/onboarding/enabling-accounts-for-advertising) accounts.
{% endhint %}


# Granting account access

There are slightly different methods for granting access to your account. One method is tailored for individual users with direct access to your account, while the other is suited for service provider teams designated to manage different aspects of your account. Each method involves specific steps to ensure the right level of access is granted, aligning with the user or team's role and responsibilities. These steps are designed to provide the necessary permissions while maintaining account security and control.

### Seller central

{% content-ref url="/pages/11aQ2XDjllR3OyJswb43" %}
[Seller central service provider permissions](/getting-started/onboarding/connecting-accounts/connecting-selling-partner-accounts/granting-account-access/seller-central-service-provider-permissions)
{% endcontent-ref %}

{% content-ref url="/pages/7GWq0q76Wj7QBpelqHpH" %}
[Seller central user permissions](/getting-started/onboarding/connecting-accounts/connecting-selling-partner-accounts/granting-account-access/seller-central-user-permissions)
{% endcontent-ref %}

{% hint style="info" %}
You can confirm authorizations on the "User Permissions History" page.
{% endhint %}


# Seller central service provider permissions

To grant access to a third party Amazon solution provider to your account as an authorized partner in seller central, grant them credentials as follows:

### Creating access invitation

* [x] Go to Seller Central, hover over the gear icon at the top right, and select "User Permissions".

  <div align="left"><figure><img src="/files/E4auis9cXl93CmhjZXl5" alt=""><figcaption></figcaption></figure></div>
* [x] By default, the access dashboard will show the global "Employees" permissions. Switch to the "Authorized Partners" tab.

  <figure><img src="/files/s1iHvTkwFrzhyWMBtEj4" alt=""><figcaption></figcaption></figure>
* [x] Click "Add Authorized Partner." This action opens a pop-up window with a unique link and instructions for account connection. Send this URL to the solution provider.

  <div align="left"><figure><img src="/files/teXVsBg5mEwu5IyQU94M" alt=""><figcaption></figcaption></figure></div>

### Accepting requests

* [x] The solution provider will request access via your account's primary email within 7 days. Accept their request by clicking the the "Accept Invitation" button under "Open Invitations."&#x20;

  <figure><img src="/files/HOM1XGOJRw3fXXKsh5lX" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
Reject any unauthorized third-party invitations by clicking the "Reject invitation" button.![](/files/b0dMBgym9Jt6DL6xA8pP)
{% endhint %}

* [x] Accepting the request opens a window with access options for the partner, which you can update according to your authorized partner requirements. For Advertising Beast, grant "View & Edit" access to ["Business Reports, Sales Summary"](/getting-started/onboarding/connecting-accounts/connecting-selling-partner-accounts/granting-reports-access/seller-central-service-provider-business-reports-access) and "[Business Reports (B2B)](/getting-started/onboarding/connecting-accounts/connecting-selling-partner-accounts/granting-reports-access/seller-central-service-provider-business-reports-access)" under the "Reports" section, ["Campaign Manager"](/getting-started/onboarding/connecting-accounts/connecting-selling-partner-accounts/granting-ad-management-access/seller-central-service-provider-admin-ad-management-access) in the "Advertising" section and ["Selling Partner Appstore"](/getting-started/onboarding/connecting-accounts/connecting-selling-partner-accounts/granting-account-performance-dashboard-access/seller-central-service-provider-app-authorization) under the "Performance" section, then save your changes at the bottom of the page.

{% hint style="info" %}
Customize access rights to different marketplaces by clicking the "Customize" link next to each permission.

<img src="/files/f7DVHWliy4iWqXNkaZbv" alt="" data-size="original">
{% endhint %}


# Seller central user permissions

To grant access to a new user in your seller central account, grant them credentials as follows:

* [x] Go to Seller Central, hover over the gear icon at the top right, and select "User Permissions".

  <div align="left"><figure><img src="/files/anCcAxVipblQdxhUF0rO" alt=""><figcaption></figcaption></figure></div>
* [x] Locate the "Add a New User" section.

  <figure><img src="/files/QwmTuTncKNh8AWPEy8hC" alt=""><figcaption></figcaption></figure>
* [x] Enter the new user's 'Name' and 'Email Address', choose their language, and click "Invite." A confirmation message will indicate the invitation was sent successfully. Invited user must accept invitations within 14 days.

  <figure><img src="/files/Xrgbf4Rtc3B9rVilb3xU" alt=""><figcaption></figcaption></figure>

  <figure><img src="/files/XNTKYAKn9S5UfLUWRY9r" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
Edit invitations in the "Open Invitations" section.

* To resend an invitation, click the "Resend" button.

  <div align="left"><figure><img src="/files/dGJzQZGfS9qd1LeWPRvC" alt=""><figcaption></figcaption></figure></div>
* To cancel an invitation, click the "Delete" button.&#x20;

  <div align="left"><figure><img src="/files/I8iaZ5grj06D05RcNQdK" alt=""><figcaption></figcaption></figure></div>

{% endhint %}

* [x] After the user accepts the invitation, update their permissions by clicking "Manage Permissions" in their row under the 'Current Users' section.

  <figure><img src="/files/b0GajdXF262nXJlBRgE3" alt=""><figcaption></figcaption></figure>
* [x] On the opened page, modify the user access options as needed. For Advertising Beast, grant "View & Edit" access to ["Business Reports, Sales Summary"](/getting-started/onboarding/connecting-accounts/connecting-selling-partner-accounts/granting-reports-access/seller-central-user-business-reports-access) and "[Business Reports (B2B)](/getting-started/onboarding/connecting-accounts/connecting-selling-partner-accounts/granting-reports-access/seller-central-user-business-reports-access)" under the 'Reports' section, ["Campaign Manager"](/getting-started/onboarding/connecting-accounts/connecting-selling-partner-accounts/granting-ad-management-access/seller-central-user-admin-ad-management-access) in the 'Advertising' section and ["Selling Partner Appstore"](/getting-started/onboarding/connecting-accounts/connecting-selling-partner-accounts/granting-account-performance-dashboard-access/seller-central-user-app-authorization) under the 'Performance' section, then save your changes at the bottom of the page by .&#x20;
* [x] Save the changes by clicking "Continue" at the bottom of the page.

  <div align="left"><figure><img src="/files/XFGnJ5MjvZcS4RAib0bZ" alt=""><figcaption></figcaption></figure></div>


# Granting 'inventory' access

There are two slightly different methods for granting authorization to manage 'inventory', depending on the type of access required. One method is tailored for individual users with direct access to your account, while the other is suited for service provider teams designated to manage your selling partner account on your behalf.

### Seller central

{% content-ref url="/pages/aTRJcrfDlQsxn7nJIb8y" %}
[Seller central service provider admin 'inventory' access](/getting-started/onboarding/connecting-accounts/connecting-selling-partner-accounts/granting-inventory-access/seller-central-service-provider-admin-inventory-access)
{% endcontent-ref %}

{% content-ref url="/pages/sgaFmCcTmUvS9IjWNdkL" %}
[Seller central user admin 'inventory' access](/getting-started/onboarding/connecting-accounts/connecting-selling-partner-accounts/granting-inventory-access/seller-central-user-admin-inventory-access)
{% endcontent-ref %}

{% hint style="info" %}
You can confirm authorizations on the "User Permissions History" page.
{% endhint %}


# Seller central service provider admin 'inventory' access

To grant a third party service provider access to manage 'Inventory', update their credentials as follows:

* [x] In Seller Central, hover over the gear icon at the top right and click on "User Permissions."

  <div align="left"><figure><img src="/files/anCcAxVipblQdxhUF0rO" alt=""><figcaption></figcaption></figure></div>
* [x] Locate the "Global User Permissions" section.

  <div align="left"><figure><img src="/files/ZzheleeRkNngriInyRQX" alt=""><figcaption></figcaption></figure></div>
* [x] By default, this section will show the global "Users" permissions. Switch to the "Authorized Partners" tab.

  <figure><img src="/files/DKmeJjJcubV7OE6XGNju" alt=""><figcaption></figcaption></figure>
* [x] Find the service provider to update in the 'Authorized Partners' tab and click "Manage rights".

  <div align="left"><figure><img src="/files/Uy6CZAP097VIL6wAEU05" alt=""><figcaption></figcaption></figure></div>
* [x] In the "Inventory" section, click the 'Admin' button to grant maximum available permissions to inventory management.

  <figure><img src="/files/84kWPf3SnuxDiRoZxPj4" alt=""><figcaption></figcaption></figure>
* [x] Click "Save Changes" at the bottom to apply the changes.

  <div align="left"><figure><img src="/files/8fyU85MokC3B66YmwPqQ" alt=""><figcaption></figcaption></figure></div>


# Seller central user admin 'inventory' access

To grant a user access to manage 'Inventory', update their credentials as follows:

* [x] In Seller Central, hover over the gear icon at the top right and click on "User Permissions."

  <div align="left"><figure><img src="/files/anCcAxVipblQdxhUF0rO" alt=""><figcaption></figcaption></figure></div>
* [x] Find the user to update and click "Manage Permissions".

  <div align="left"><figure><img src="/files/fcw16Q3mB6LKOn41evT6" alt=""><figcaption></figcaption></figure></div>
* [x] In the "Inventory" section, click the 'Admin' button to grant maximum available permissions to inventory management.

  <figure><img src="/files/ca43dxsEXT7gEVRwM7ES" alt=""><figcaption></figcaption></figure>
* [x] Click "Continue" at the bottom to save the changes.

  <div align="left"><figure><img src="/files/GeYCKrkyFKwJcPJcz9rW" alt=""><figcaption></figcaption></figure></div>


# Granting 'ad management' access

There are two slightly different methods for granting authorization to manage 'ads', depending on the type of access required. One method is tailored for individual users with direct access to your account, while the other is suited for service provider teams designated to manage your selling partner account on your behalf.

### Seller central

{% content-ref url="/pages/sX0meyiG96MGo7oMaIMY" %}
[Seller central service provider admin 'ad management' access](/getting-started/onboarding/connecting-accounts/connecting-selling-partner-accounts/granting-ad-management-access/seller-central-service-provider-admin-ad-management-access)
{% endcontent-ref %}

{% content-ref url="/pages/AZ8r6HaHaEzUYLqDOHug" %}
[Seller central user admin 'ad management' access](/getting-started/onboarding/connecting-accounts/connecting-selling-partner-accounts/granting-ad-management-access/seller-central-user-admin-ad-management-access)
{% endcontent-ref %}

{% hint style="info" %}
You can confirm authorizations on the "User Permissions History" page.
{% endhint %}


# Seller central service provider admin 'ad management' access

To grant a third party service provider access to manage 'Ads', update their credentials as follows:

* [x] In Seller Central, hover over the gear icon at the top right and click on "User Permissions."

  <div align="left"><figure><img src="/files/anCcAxVipblQdxhUF0rO" alt=""><figcaption></figcaption></figure></div>
* [x] Locate the "Global User Permissions" section.

  <div align="left"><figure><img src="/files/ZzheleeRkNngriInyRQX" alt=""><figcaption></figcaption></figure></div>
* [x] By default, this section will show the global "Users" permissions. Switch to the "Authorized Partners" tab.

  <figure><img src="/files/DKmeJjJcubV7OE6XGNju" alt=""><figcaption></figcaption></figure>
* [x] Find the service provider to update in the 'Authorized Partners' tab and click "Manage rights".

  <div align="left"><figure><img src="/files/Uy6CZAP097VIL6wAEU05" alt=""><figcaption></figcaption></figure></div>
* [x] In the "Advertising" section, click the 'Admin' button to grant maximum available permissions to ad management.

  <figure><img src="/files/CmZHKnxZyCIHVUieEXkF" alt=""><figcaption></figcaption></figure>
* [x] Click "Save Changes" at the bottom to apply the changes.

  <div align="left"><figure><img src="/files/8fyU85MokC3B66YmwPqQ" alt=""><figcaption></figcaption></figure></div>


# Seller central user admin 'ad management' access

To grant a user access to manage 'Ads', update their credentials as follows:

* [x] In Seller Central, hover over the gear icon at the top right and click on "User Permissions."

  <div align="left"><figure><img src="/files/anCcAxVipblQdxhUF0rO" alt=""><figcaption></figcaption></figure></div>
* [x] Find the user to update and click "Manage Permissions".

  <div align="left"><figure><img src="/files/fcw16Q3mB6LKOn41evT6" alt=""><figcaption></figcaption></figure></div>
* [x] In the "Advertising" section, click the 'Admin' button to grant maximum available permissions to ad management.

  <figure><img src="/files/o0kELZWC0HjfQgtdiysJ" alt=""><figcaption></figcaption></figure>
* [x] Click "Continue" at the bottom to save the changes.

  <div align="left"><figure><img src="/files/GeYCKrkyFKwJcPJcz9rW" alt=""><figcaption></figcaption></figure></div>


# Granting 'reports' access

There are two slightly different methods for granting authorization to request 'business reports', depending on the type of access required. One method is tailored for individual users with direct access to your account, while the other is suited for service provider teams designated to manage your selling partner account on your behalf.

### Seller central

{% content-ref url="/pages/VaCLa31MwJpc6uAk9rCW" %}
[Seller central service provider 'business reports' access](/getting-started/onboarding/connecting-accounts/connecting-selling-partner-accounts/granting-reports-access/seller-central-service-provider-business-reports-access)
{% endcontent-ref %}

{% content-ref url="/pages/aUVP7yXbMweknquV3TAT" %}
[Seller central user 'business reports' access](/getting-started/onboarding/connecting-accounts/connecting-selling-partner-accounts/granting-reports-access/seller-central-user-business-reports-access)
{% endcontent-ref %}

{% content-ref url="/pages/fGbuC3QoLX9cOeDVAqzf" %}
[Seller central service provider admin 'reports' access](/getting-started/onboarding/connecting-accounts/connecting-selling-partner-accounts/granting-reports-access/seller-central-service-provider-admin-reports-access)
{% endcontent-ref %}

{% content-ref url="/pages/UGXU0dHyZbRXiCrC894X" %}
[Seller central user admin 'reports' access](/getting-started/onboarding/connecting-accounts/connecting-selling-partner-accounts/granting-reports-access/seller-central-user-admin-reports-access)
{% endcontent-ref %}

{% hint style="info" %}
You can confirm authorizations on the "User Permissions History" page.
{% endhint %}


# Seller central service provider 'business reports' access

To grant a third party service provider access to request 'Business reports', update their credentials as follows:

* [x] In Seller Central, hover over the gear icon at the top right and click on "User Permissions."

  <div align="left"><figure><img src="/files/anCcAxVipblQdxhUF0rO" alt=""><figcaption></figcaption></figure></div>
* [x] Locate the "Global User Permissions" section.

  <div align="left"><figure><img src="/files/ZzheleeRkNngriInyRQX" alt=""><figcaption></figcaption></figure></div>
* [x] By default, this section will show the global "Users" permissions. Switch to the "Authorized Partners" tab.

  <figure><img src="/files/DKmeJjJcubV7OE6XGNju" alt=""><figcaption></figcaption></figure>
* [x] Find the service provider to update in the 'Authorized Partners' tab and click "Manage rights".

  <div align="left"><figure><img src="/files/Uy6CZAP097VIL6wAEU05" alt=""><figcaption></figcaption></figure></div>
* [x] In the "Reports" section, change the 'Business Reports (B2B), Sales Summary' permissions to "View Only" and the 'Business Reports, Sales Summary' permissions to "View & Edit."

  <figure><img src="/files/buJfBLY2ILdI5UrgQQYi" alt=""><figcaption></figcaption></figure>
* [x] Click "Save Changes" at the bottom to apply the changes.

  <div align="left"><figure><img src="/files/8fyU85MokC3B66YmwPqQ" alt=""><figcaption></figcaption></figure></div>


# Seller central user 'business reports' access

To grant a user access to request 'Business reports', update their credentials as follows:

* [x] In Seller Central, hover over the gear icon at the top right and click on "User Permissions."

  <div align="left"><figure><img src="/files/anCcAxVipblQdxhUF0rO" alt=""><figcaption></figcaption></figure></div>
* [x] Find the user to update and click "Manage Permissions".

  <div align="left"><figure><img src="/files/fcw16Q3mB6LKOn41evT6" alt=""><figcaption></figcaption></figure></div>
* [x] In the "Reports" section, change the 'Business Reports, Sales Summary' permissions to "View & Edit" and 'Business Reports (B2B)' to "View".

  <figure><img src="/files/nJln7RhDPcC9wCtnFVqz" alt=""><figcaption></figcaption></figure>
* [x] Click "Continue" at the bottom to save the changes.

  <div align="left"><figure><img src="/files/GeYCKrkyFKwJcPJcz9rW" alt=""><figcaption></figcaption></figure></div>


# Seller central service provider admin 'reports' access

To grant a third party service provider access to request 'Reports', update their credentials as follows:

* [x] In Seller Central, hover over the gear icon at the top right and click on "User Permissions."

  <div align="left"><figure><img src="/files/anCcAxVipblQdxhUF0rO" alt=""><figcaption></figcaption></figure></div>
* [x] Locate the "Global User Permissions" section.

  <div align="left"><figure><img src="/files/ZzheleeRkNngriInyRQX" alt=""><figcaption></figcaption></figure></div>
* [x] By default, this section will show the global "Users" permissions. Switch to the "Authorized Partners" tab.

  <figure><img src="/files/DKmeJjJcubV7OE6XGNju" alt=""><figcaption></figcaption></figure>
* [x] Find the service provider to update in the 'Authorized Partners' tab and click "Manage rights".

  <div align="left"><figure><img src="/files/Uy6CZAP097VIL6wAEU05" alt=""><figcaption></figcaption></figure></div>
* [x] In the "Reports" section, click the 'Admin' button to grant maximum available permissions to reports.

  <figure><img src="/files/nFNSm6yjjCEh24D87sek" alt=""><figcaption></figcaption></figure>
* [x] Click "Save Changes" at the bottom to apply the changes.

  <div align="left"><figure><img src="/files/8fyU85MokC3B66YmwPqQ" alt=""><figcaption></figcaption></figure></div>


# Seller central user admin 'reports' access

To grant a user access to request 'Reports', update their credentials as follows:

* [x] In Seller Central, hover over the gear icon at the top right and click on "User Permissions."

  <div align="left"><figure><img src="/files/anCcAxVipblQdxhUF0rO" alt=""><figcaption></figcaption></figure></div>
* [x] Find the user to update and click "Manage Permissions".

  <div align="left"><figure><img src="/files/fcw16Q3mB6LKOn41evT6" alt=""><figcaption></figcaption></figure></div>
* [x] In the "Reports" section, click the 'Admin' button to grant maximum available permissions to reports.

  <figure><img src="/files/oqsMHQNfQomihzT9sXVC" alt=""><figcaption></figcaption></figure>
* [x] Click "Continue" at the bottom to save the changes.

  <div align="left"><figure><img src="/files/GeYCKrkyFKwJcPJcz9rW" alt=""><figcaption></figcaption></figure></div>


# Granting account 'performance' dashboard access

There are two slightly different methods for granting authorization to manage the 'Performance' dashboard, depending on the type of access required. One method is tailored for individual users with direct access to your account, while the other is suited for service provider teams designated to manage your selling partner account on your behalf.

### Seller central

{% content-ref url="/pages/yuxLIkGNzJuGobP1U03G" %}
[Seller central service provider admin account 'performance ' dashboard access](/getting-started/onboarding/connecting-accounts/connecting-selling-partner-accounts/granting-account-performance-dashboard-access/seller-central-service-provider-admin-account-performance-dashboard-access)
{% endcontent-ref %}

{% content-ref url="/pages/01iHCsbpvKkaKSK06Dkn" %}
[Seller central user admin account 'performance ' dashboard access](/getting-started/onboarding/connecting-accounts/connecting-selling-partner-accounts/granting-account-performance-dashboard-access/seller-central-user-admin-account-performance-dashboard-access)
{% endcontent-ref %}

{% content-ref url="/pages/Vp1RFq5ItzjqNaldJXXt" %}
[Seller central service provider 'app authorization'](/getting-started/onboarding/connecting-accounts/connecting-selling-partner-accounts/granting-account-performance-dashboard-access/seller-central-service-provider-app-authorization)
{% endcontent-ref %}

{% content-ref url="/pages/zpObsCF28E4FH51JBOlO" %}
[Seller central user 'app authorization'](/getting-started/onboarding/connecting-accounts/connecting-selling-partner-accounts/granting-account-performance-dashboard-access/seller-central-user-app-authorization)
{% endcontent-ref %}

{% hint style="info" %}
You can confirm authorizations on the "User Permissions History" page.
{% endhint %}


# Seller central service provider admin account 'performance ' dashboard access

To grant a third party service provider access to the account 'Performance' dashboard, update their credentials as follows:

* [x] In Seller Central, hover over the gear icon at the top right and click on "User Permissions."

  <div align="left"><figure><img src="/files/anCcAxVipblQdxhUF0rO" alt=""><figcaption></figcaption></figure></div>
* [x] Locate the "Global User Permissions" section.

  <div align="left"><figure><img src="/files/ZzheleeRkNngriInyRQX" alt=""><figcaption></figcaption></figure></div>
* [x] By default, this section will show the global "Users" permissions. Switch to the "Authorized Partners" tab.

  <figure><img src="/files/DKmeJjJcubV7OE6XGNju" alt=""><figcaption></figcaption></figure>
* [x] Find the service provider to update in the 'Authorized Partners' tab and click "Manage rights".

  <div align="left"><figure><img src="/files/Uy6CZAP097VIL6wAEU05" alt=""><figcaption></figcaption></figure></div>
* [x] In the "Performance" section, click the 'Admin' button to grant maximum available permissions to the account performance dashboard.

  <figure><img src="/files/BgMAy6wnidKESKSb7zPE" alt=""><figcaption></figcaption></figure>
* [x] Click "Save Changes" at the bottom to apply the changes.

  <div align="left"><figure><img src="/files/8fyU85MokC3B66YmwPqQ" alt=""><figcaption></figcaption></figure></div>


# Seller central user admin account 'performance ' dashboard access

To grant a user access to the account 'Performance' dashboard, update their credentials as follows:

* [x] In Seller Central, hover over the gear icon at the top right and click on "User Permissions."

  <div align="left"><figure><img src="/files/anCcAxVipblQdxhUF0rO" alt=""><figcaption></figcaption></figure></div>
* [x] Find the user to update and click "Manage Permissions".

  <div align="left"><figure><img src="/files/fcw16Q3mB6LKOn41evT6" alt=""><figcaption></figcaption></figure></div>
* [x] In the "Performance" section, click the 'Admin' button to grant maximum available permissions to the account performance dashboard.

  <figure><img src="/files/bQeWYIgIGSroEjD9wHR2" alt=""><figcaption></figcaption></figure>
* [x] Click "Continue" at the bottom to save the changes.

  <div align="left"><figure><img src="/files/GeYCKrkyFKwJcPJcz9rW" alt=""><figcaption></figcaption></figure></div>


# Seller central service provider 'app authorization'

To grant a third party service provider access to manage 'Selling Partner Appstore' authorizations, update their credentials as follows:

* [x] In Seller Central, hover over the gear icon at the top right and click on "User Permissions."

  <div align="left"><figure><img src="/files/anCcAxVipblQdxhUF0rO" alt=""><figcaption></figcaption></figure></div>
* [x] Locate the "Global User Permissions" section.

  <div align="left"><figure><img src="/files/ZzheleeRkNngriInyRQX" alt=""><figcaption></figcaption></figure></div>
* [x] By default, this section will show the global "Users" permissions. Switch to the "Authorized Partners" tab.

  <figure><img src="/files/DKmeJjJcubV7OE6XGNju" alt=""><figcaption></figcaption></figure>
* [x] Find the service provider to update in the 'Authorized Partners' tab and click "Manage rights".

  <div align="left"><figure><img src="/files/Uy6CZAP097VIL6wAEU05" alt=""><figcaption></figcaption></figure></div>
* [x] In the "Performance" section, change the 'Selling Partner Appstore' permissions to "View & Edit."

  <div align="left"><figure><img src="/files/t0Zwdltv8E5CZ4vDIIJa" alt=""><figcaption></figcaption></figure></div>
* [x] Click "Save Changes" at the bottom to apply the changes.

  <div align="left"><figure><img src="/files/8fyU85MokC3B66YmwPqQ" alt=""><figcaption></figcaption></figure></div>


# Seller central user 'app authorization'

To grant a user access to manage 'Selling Partner Appstore' authorizations, update their credentials as follows:

* [x] In Seller Central, hover over the gear icon at the top right and click on "User Permissions."

  <div align="left"><figure><img src="/files/anCcAxVipblQdxhUF0rO" alt=""><figcaption></figcaption></figure></div>
* [x] Find the user to update and click "Manage Permissions".

  <div align="left"><figure><img src="/files/fcw16Q3mB6LKOn41evT6" alt=""><figcaption></figcaption></figure></div>
* [x] In the "Performance" section, change the 'Selling Partner Appstore' permissions to "View & Edit."

  <div align="left"><figure><img src="/files/iXUPX2K7148eMWFqY2Ah" alt=""><figcaption></figcaption></figure></div>
* [x] Click "Continue" at the bottom to save the changes.

  <div align="left"><figure><img src="/files/GeYCKrkyFKwJcPJcz9rW" alt=""><figcaption></figcaption></figure></div>


# Granting ads partner network access

To add a layer of redundancy for campaign manager access it is recommended to grant partner network access to ensure there are no disruptions in access for your advertising partner.

### Partner network

{% hint style="info" %}
You can confirm authorizations on the "User Permissions History" page.
{% endhint %}


# Ads partner network 'link' access

To grant an amazon ads partner access to an advertising account:&#x20;

* [x] Visit the URL approval link provided by the partner, which will look something like this: `https://advertising.amazon.com/advertisingAccounts/{{entity-ID}}/managerAccounts/review-link-request/{{request-ID}}?managerAccountId=amzn1.ads1.ma1.{{manager-account-ID}}`
* [x] On the "Review manager account permission" page, set 'Account permission' to 'Editor'.

  <figure><img src="/files/ZibrgALhii7ZPYaJfOzA" alt=""><figcaption></figcaption></figure>
* [x] Click "Approve" at the top right to authorize the account permission.

  <div align="left"><figure><img src="/files/ztFzUIf8MJMTNZp7SLty" alt="" width="205"><figcaption></figcaption></figure></div>


# Ads partner network 'edit' access

Often, partner access defaults to 'view' only access. Update partner credentials as follows:

* [x] In the Amazon advertising console, open the "Administration" menu and click "Account access & settings."

  <div align="left"><figure><img src="/files/7vZDwzSe9zdY8XTydDXn" alt=""><figcaption></figcaption></figure></div>
* [x] Locate the "Manager Accounts" section.

  <div align="left"><figure><img src="/files/cSBIucCvHPiLHfsu3BK2" alt=""><figcaption></figcaption></figure></div>
* [x] Find the authorized partner you want to update. Under the 'Actions' menu on the right, click  "Change permission."

  <div align="left"><figure><img src="/files/R4gq67FU9NYo4Az0zvLW" alt=""><figcaption></figcaption></figure></div>
* [x] In the "Change permissions" page, select the 'Admin' or 'Edit', depending on your partner's required level of access.

  <div align="left"><figure><img src="/files/K4Y3BgvSVbAy8HUKIUgX" alt=""><figcaption></figcaption></figure></div>
* [x] Click "Save" at the top right to change permissions.

  <div align="left"><figure><img src="/files/Xt6TgNpGUPk6wa9zEHN5" alt="" width="127"><figcaption></figcaption></figure></div>


# Managing permissions

The instructions below are tailored for granting individual users with direct access to your vendor central account.

### Vendor central

{% content-ref url="/pages/4jRgwIHrOeCXY3OR8qnS" %}
[Vendor central 'manage integrations (EDI/API)'](/getting-started/onboarding/connecting-accounts/connecting-selling-partner-accounts/managing-permissions/vendor-central-manage-integrations-edi-api)
{% endcontent-ref %}


# Vendor central 'manage integrations (EDI/API)'

To grant a user access to EDI (electronic data interchange) and/or API (application programming interface) 'manage integrations' authorizations, update their credentials as follows:

* [x] In Vendor Central, hover over the gear icon at the top right and click on "User Permissions."![](/files/HR4nxjvJ2dPRGffg62Qh)
* [x] Under "Manage permissions" find the user to update and open their permissions.

  <figure><img src="/files/v1o4AzC6pKQqmCNUtezH" alt=""><figcaption></figcaption></figure>
* [x] Under "Role and permissions" scroll down to "Manage Integrations (EDI/API)" section, and toggle yes.

  <figure><img src="/files/tXCSWIo8LJICzfGeVGVl" alt=""><figcaption></figcaption></figure>


# Granting access to users

Once a connection is established, you will be prompted to provide information for each user with granted access. Each user will receive their respective account login information, which includes:

* Login URL
* Username
* Email
* Password

Examples:

{% code title="URL" %}

```
https://app.advertisingbeast.com/login
```

{% endcode %}

{% code title="Username" %}

```
User
```

{% endcode %}

{% code title="Email" %}

```
user@advertisingbeast.com
```

{% endcode %}

{% code title="Password" %}

```
User2023
```

{% endcode %}

Visit the provided URL to gain access to the login form, which requires the email and password supplied, as shown in the examples above.

<div align="left"><figure><img src="/files/KQhizxKoiSALsnvadN16" alt=""><figcaption></figcaption></figure></div>

You can reset the default password provided by using the 'Forget password' link. Note that this process should not be confused with the steps for [connecting to an advertising account](/getting-started/onboarding/connecting-accounts/connecting-amazon-advertising-accounts).

{% hint style="info" %}
This is a beta login method which will be deprecated once the account management system is completed.
{% endhint %}


# Enabling accounts for advertising

While the API connection enables data population in the app databases, to display data for advertising accounts associated with your logged Amazon account, it is necessary to activate each account for advertising so that data can be indexed. Follow the steps below to enable accounts for advertising:

* [x] Visit the "Accounts" page in the manager.
* [x] [Select the account(s)](/getting-started/navigating-the-app/selecting-accounts) you wish to enable for advertising from the list, using the checkboxes to the left.
* [x] In the actions bar, choose "Configure" from the "Manage" button.

  <figure><img src="/files/ZkSt9TGhheBioK91Xk7v" alt=""><figcaption></figcaption></figure>
* [x] In the advertising section, tick the boxes for "Update Advertising" and "Advertising," then apply your changes using the button in the lower right corner.

  <div align="left"><figure><img src="/files/a08dhorL0CPcCke0ZWM4" alt=""><figcaption></figcaption></figure></div>

Accounts successfully enabled will display an enabled toggle under the advertising column. To verify the status change, reload the accounts page.

<figure><img src="/files/RtrgbJLNYBnFuX3o7x8S" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
This is a beta feature which will be deprecated once the account management system is completed.
{% endhint %}


# Navigating the app

To ensure the best user experience while navigating the app, it's important to consider the current recommendations for device usage. Although the team is working diligently to offer a fully responsive experience, at the moment, the use of desktops or monitors is recommended for optimal performance and accessibility. This approach will enhance your interaction with the app's features and functionalities.


# Logging in

Visit the provided URL to gain access to the login form, which requires the email and password supplied, as shown in the examples above.

<div align="left"><figure><img src="/files/KQhizxKoiSALsnvadN16" alt=""><figcaption></figcaption></figure></div>

You can reset the default password provided by using the 'Forget password' link.

{% hint style="success" %}
Upon successful login, you will be redirected to your default module 'Welcome' screen.
{% endhint %}


# Selecting accounts

There are two ways in which you may be prompted to select accounts:

* **After logging in:** Once logged in, depending on your credential type, you may automatically be prompted to select accounts in a modal window.&#x20;
* **In-app pages:** In the top navigation bar, click the "Change accounts" button. You will then see the account selection modal window modal window.

Once you see the modal window, use the dropdown selector to search for account names and their respective marketplaces. Please note that there can be multiple advertising accounts associated with a single marketplace, so double-checking is advised.

<div align="left"><figure><img src="/files/RL0LL8mATqiBPULNU2lc" alt=""><figcaption></figcaption></figure></div>

{% hint style="warning" %}
There is a known bug where the currently assigned name in the Amazon console does not sync with the API; instead, the original advertising account name is displayed. If you are having difficulty finding your account and do not remember the original name you registered it with in the Amazon console, please contact app support.
{% endhint %}


# Configuring basic interface settings

### Manual zoom in-out

While a fully responsive UI is currently in development, users can manually adjust the size of elements within the app using the browser's zoom controls. This feature allows for a customized viewing experience, enabling you to enlarge or reduce the display to suit your visual preferences. Simply use your browser's built-in zoom functions to modify the scale of the app's interface for better readability or overview.

Below you will find instructions on how to utilize built-in zoom functions in common browsers:

{% embed url="<https://support.google.com/chrome/answer/96810?hl=en&co=GENIE.Platform%3DDesktop>" %}
Zooming in/out in Google Chrome
{% endembed %}

{% embed url="<https://support.mozilla.org/en-US/kb/font-size-and-zoom-increase-size-of-web-pages>" %}
Zooming in/out in Mozilla Firefox
{% endembed %}

{% embed url="<https://support.apple.com/en-eg/guide/safari/ibrw1068/mac>" %}
Zooming in/out in Safari - Apple
{% endembed %}

{% embed url="<https://support.microsoft.com/en-us/microsoft-edge/accessibility-features-in-microsoft-edge-4c696192-338e-9465-b2cd-bd9b698ad19a>" %}
Zooming in/out in Microsoft Edge
{% endembed %}

{% embed url="<https://help.opera.com/en/latest/browser-window/>" %}
Zooming in/out in Opera
{% endembed %}

### Toggle dark mode

Although a comprehensive dark mode feature is not fully operational yet, we've implemented a color inversion setting to ease the strain of working long hours. This setting adjusts the color scheme to a darker palette, reducing screen glare and providing a more comfortable viewing experience in low-light conditions. This is especially beneficial for users who spend extended periods on the app, as it can help minimize eye strain and enhance focus. Keep an eye out for future updates where we aim to roll out a fully integrated dark mode for an even more user-friendly experience.

<div align="left"><figure><img src="/files/qZhM5fdgYx0ZEWAUZZGH" alt=""><figcaption></figcaption></figure></div>


# Managing advertising accounts

Navigating the world of amazon advertising can be complex and time-consuming. Advertising Beast simplifies this process with a structured, module-based approach to managing advertising accounts. Whether you're an individual seller, a vendor, or an agency, our platform provides a comprehensive suite of tools organized into intuitive modules. Each module is designed to cater to specific aspects of advertising account management, ensuring a seamless and efficient experience.

To streamline management, modules are tailored to the specific needs and contexts of different types of users:

* For individual sellers and small agencies, the focus is on ease of use and direct control over individual accounts. Features like in-app bulk campaign creation and real-time data updates cater to the needs of users who require quick and efficient management tools.
* For larger agencies, the platform offers advanced features like rule-based automations and integrated billing. These features allow for managing a higher volume of accounts and campaigns efficiently, providing scalability and advanced customization options.

### Accessing modules

To access the various features of the app, there is a navigation menu located at the top of the page. This menu enables you to visit different [modules](/managing-advertising-accounts/modules) within the app.


# Modules

The distinct in-app functional units within the app are called 'modules', each designed to perform specific tasks or handle particular aspects of the app's overall functionality. These modules often work both independently and in conjunction with each other, providing a comprehensive and integrated user experience.

To enhance user experience, all modules within the app share a set of uniform components:

{% content-ref url="/pages/EzlBAkOG9RuqWYOCVTET" %}
[Cross-module components](/managing-advertising-accounts/modules/cross-module-components)
{% endcontent-ref %}

The specialized in-app modules—each playing a vital role in the app's ecosystem—cater to different operational needs, thus enhancing the overall functionality and user experience. These modules are accessible through the primary app menu, which is located at the top of each page.

{% content-ref url="/pages/ZDpI63Ta4xuhAyIrQg9p" %}
[Bulk manager](/managing-advertising-accounts/modules/bulk-manager)
{% endcontent-ref %}

{% content-ref url="/pages/ZNhftgK6p6CIVIvbkUKF" %}
[Ads launcher](/managing-advertising-accounts/modules/ads-launcher)
{% endcontent-ref %}

{% content-ref url="/pages/5EEYUPAJrzcIHJJQs2fu" %}
[Automated rules](/managing-advertising-accounts/modules/automated-rules)
{% endcontent-ref %}

{% content-ref url="/pages/JpdWFYgH6G2XwXqXsXNY" %}
[Reports](/managing-advertising-accounts/modules/reports)
{% endcontent-ref %}

{% content-ref url="/pages/TsqHfYgcKiSiw6bNExV0" %}
[Actions log](/managing-advertising-accounts/modules/actions-log)
{% endcontent-ref %}


# Cross-module components

Consistency and efficiency are key to a seamless user experience across various modules of the app. This is achieved through the use of cross-module components, such as data tables and building blocks, which are integral elements present in each module. These components ensure a uniform interface and functionality, making it easier for users to navigate and interact with the app, regardless of the specific module they are working in.

### **Cross-module synergy**

The integration of these cross-module components facilitates a cohesive user experience throughout the app. Whether you are reviewing reports, managing campaigns, or analyzing logs, the familiar interface of data tables and building blocks aids in maintaining a smooth workflow. This synergy between components across modules not only enhances usability but also contributes to a more efficient management process, allowing you to focus more on strategy and less on navigating the interface.

#### [**Data tables**](/managing-advertising-accounts/modules/cross-module-components/data-tables)

*The backbone of information display*

1. **Unified layout and design**: Data tables across all modules share a consistent layout and design, providing a familiar interface. This consistency reduces the learning curve and enhances user efficiency.
2. **Customization and flexibility**: You can customize these tables according to their needs. Features like column sorting, filtering, and the ability to show or hide specific columns are available universally, offering flexibility in how data is viewed and analyzed.
3. **Interactive elements**: Elements such as clickable rows, expandable sections, and tool-tips are standard across all data tables, enabling users to interact with the data intuitively.

#### [**Building blocks**](#building-blocks)

*Enhancing interactions*

1. **Consistent user interface**: Building blocks include components like dropdown menus, buttons, input fields, and sliders, standardized across modules. This uniformity ensures that once you learn to interact with a building block in one module, the same knowledge applies across the other modules.
2. **Customizable controls**: Building blocks provide essential controls for tasks like setting parameters for reports, creating custom automated rules, or configuring templates for campaign launching. Their versatility and customizability make them invaluable for a wide range of functions.
3. **Responsive feedback**: Building blocks respond dynamically to your interactions, providing immediate feedback. This responsiveness is crucial for tasks that require real-time adjustments, such as setting up automated rules or preparing reports.


# Navigation pills

<figure><img src="/files/Fnr8TzvvqKNVxhnCnqa7" alt=""><figcaption></figcaption></figure>


# Date range selector

<div align="left"><figure><img src="/files/neReUVwC53LT9CceWox2" alt=""><figcaption></figcaption></figure></div>

<div align="left"><figure><img src="/files/XLMeNpJTAK85q35RoIvw" alt=""><figcaption></figcaption></figure></div>


# Data tables

Data tables are structured formats for organizing and displaying information in a tabular form. They consist of rows and columns, where each row represents a record and each column represents a field of the record. Data tables are essential for effectively sorting, filtering, and presenting large amounts of data in a clear and concise manner.

### In-app use cases

Data tables within the app provide you with a systematic and user-friendly way to manage and analyze a vast array of information related to accounts, campaigns, and other advertising elements, offering efficiency and clarity in your analysis and decision-making processes.

You can use in-app data tables in the following ways:

* Reviewing lists of accounts: Data tables can display accounts with details such as account name, ID, status, and associated marketplace. They allow for quick sorting and filtering to manage multiple accounts efficiently.
* Managing Amazon advertising records: For campaigns, ad groups, targeting, search terms, data tables can display key metrics like impressions, clicks, conversion rates, and budget in a granular level, allowing you to evaluate performance and request bulk operations across different records.
* Automated rules: Rules for automated operations are organized in data tables for easy access and management.
* Action logs: Data tables are useful for reviewing detailed logs of actions taken within the app, such as changes made to campaigns or ad groups, facilitating auditing activities.

### Data table elements

Data tables are  the cornerstone of information management in various [modules](/managing-advertising-accounts/modules), providing a structured and interactive way to display and manipulate large datasets. Within these tables, several key elements work in harmony to enhance functionality and your own experience. Understanding these elements is crucial for effective data navigation and management.&#x20;

Different elements that can be typically found within in-app data tables are:

{% content-ref url="/pages/M9eH1gFNukmELDq9rnPK" %}
[Actions bar](/managing-advertising-accounts/modules/cross-module-components/data-tables/actions-bar)
{% endcontent-ref %}

{% content-ref url="/pages/shwbafftKC4UzXGU9DdK" %}
[Checkboxes](/managing-advertising-accounts/modules/cross-module-components/data-tables/checkboxes)
{% endcontent-ref %}

{% content-ref url="/pages/5oJ4KLGFBLbBY9acg9lU" %}
[Controllers bar](/managing-advertising-accounts/modules/cross-module-components/data-tables/controllers-bar)
{% endcontent-ref %}

{% content-ref url="/pages/YGCn2Koc1Zu4BWgttidZ" %}
[Data](/managing-advertising-accounts/modules/cross-module-components/data-tables/data)
{% endcontent-ref %}

{% content-ref url="/pages/ueni0Fge92jPlQmFw6d1" %}
[Pagination](/managing-advertising-accounts/modules/cross-module-components/data-tables/pagination)
{% endcontent-ref %}

Understanding these elements is key to effectively interacting with data tables. Whether you're reviewing lists of accounts, analyzing advertising campaigns, or managing ads and automated rules, these elements play a crucial role in providing you with a seamless and efficient user experience.


# Actions bar

The "actions bar" is a dynamic tool located at the top right of the table. The actions bar may include options like adding new records, exporting data, or applying bulk actions to selected items, depending on the module you are visiting. It's designed to facilitate common tasks related to the data in the table.

<div align="left"><figure><img src="/files/G9aE4rMbirmnCLUiNPon" alt=""><figcaption></figcaption></figure></div>


# Fast mode

The "Fast Mode" feature is designed to enhance the efficiency and speed of data loading within the app. When activated, this mode selectively omits any records that do not have reported metrics for the selected date range. Essentially, it filters out all entries that would otherwise show zero activity or no relevant data within the specified timeframe.

Fast Mode is a practical tool if you need to quickly access and analyze key data without the overhead of sifting through inactive or irrelevant records. It's an especially valuable feature when dealing with large datasets, where efficiency and speed are paramount.

This selective omission is crucial for a couple of reasons:

1. **Improved performance:** By excluding records with no reported metrics, Fast Mode significantly reduces the volume of data that needs to be processed and displayed. This leads to quicker loading times, as the system is not burdened with handling and rendering large quantities of irrelevant or non-contributing data.
2. **Enhanced user experience:** Often, you will seek to analyze and interact with data that shows some level of activity or change. Fast Mode streamlines this process by automatically removing inactive or irrelevant records from the view, allowing you to focus on data that is more likely to provide valuable insights.
3. **Optimized resource utilization:** In environments where computing and memory resources are limited, processing large datasets with many inactive records can be taxing on the system. Fast Mode helps in optimizing these resources by limiting the dataset to only those records that are meaningful for the selected period.

Fast mode is enabled by default on all pages. Should you need to analyze records with no data, you can disable it using the toggle in the [actions bar](/managing-advertising-accounts/modules/cross-module-components/data-tables/actions-bar).

<div align="left"><figure><img src="/files/rp8gE0WlpI3cm7pZy6Oo" alt=""><figcaption></figcaption></figure></div>


# Filters

Filters are one of the core features within the data tables, providing you with the ability to refine and segment large datasets to focus on specific aspects. Essentially, a filter is a set of criteria applied to data to isolate particular elements based on defined parameters. This tool is crucial for managing and interpreting data more effectively, as it helps in extracting meaningful information from potentially overwhelming datasets.

Filters are applied individually to each [dimension](/managing-advertising-accounts/modules/cross-module-components/data-tables/data#dimensions) or [metric](/managing-advertising-accounts/modules/cross-module-components/data-tables/data#metrics) (organized in [columns](/managing-advertising-accounts/modules/cross-module-components/data-tables/actions-bar/columns)). By applying filters to these individual elements, you can tailor analysis to specific areas of interest. For example, you can apply a filter to view sales data for a particular portfolio or analyze click data originating from a specific campaign.

This individual application of filters to each dimension or metric allows for a high degree of customization in your data analysis. You are free to combine multiple filters across different dimensions and metrics to create complex, layered data views. This approach enables deep dives into specific data segments, facilitating more detailed and targeted analysis, which is essential for informed decision-making and strategic planning.

<div align="left" data-full-width="false"><figure><img src="/files/YptYh96oujFkhoAglGk2" alt=""><figcaption></figcaption></figure></div>

### Filtering data

Filters for each column are defined by sets of parameters, allowing you to tailor the data view according to your specific needs. You have the ability to incorporate more than one set of parameters and use [operators](/managing-advertising-accounts/modules/cross-module-components/data-tables/actions-bar/filters/operators) to combine them in various ways. By stacking multiple sets of parameters, you can refine your views to target very specific datasets. This multi-layered approach to filtering is essential for deep data analysis, enabling users to drill down into the most relevant details.

To filter the current data table, click the "filters" button in the [actions bar](/managing-advertising-accounts/modules/cross-module-components/data-tables/actions-bar).

#### Adding/removing sets of parameters

* [x] **Adding parameters:** To introduce the first set of parameters, click the "+" icon to the right of the desired column. It's important to note that only visible columns are available in the filters modal. Additional sets of parameters can be added using the same "+" button, allowing for more complex filtering strategies.

  <div align="left"><figure><img src="/files/X2NOpoYdeeck3lMPwRAl" alt=""><figcaption></figcaption></figure></div>
* [ ] **Removing parameters:** To remove a set of parameters, simply use the "x" button next to it. This flexibility ensures that adjusting your filter criteria is a straightforward process.

  <div align="left"><figure><img src="/files/FUKl8I1jgJKeYi7gwGcq" alt=""><figcaption></figcaption></figure></div>

#### Defining each set of parameters

Each individual set of parameters includes input fields for:

1. [**Conditions**](/managing-advertising-accounts/modules/cross-module-components/data-tables/actions-bar/filters/conditions)**:** Here, you select from a dropdown menu the specific condition (like 'equals', 'contains', etc.) that applies to the data.&#x20;
2. [**Nested operators**](/managing-advertising-accounts/modules/cross-module-components/data-tables/actions-bar/filters/operators#nested-operators)**:** Another dropdown menu where you select how the conditions will interact (such as 'any', 'all').&#x20;
3. **Values:** An input field where you specify the value relevant to the chosen condition, which can either be a string (text) or a number.

<div align="left"><figure><img src="/files/erJMowtg9nyZiohoyp3t" alt=""><figcaption></figcaption></figure></div>

Stacked sets of parameters will trigger the primary operators' function, which combines these sets in different ways, as detailed in the [operators section](/managing-advertising-accounts/modules/cross-module-components/data-tables/actions-bar/filters/operators). This layered approach is key for creating precise and tailored data views.

<div align="left"><figure><img src="/files/ax6LhDgquXmcWxrcjtm4" alt=""><figcaption></figcaption></figure></div>

{% content-ref url="/pages/Plx01jh6Yq6z5DEWNxIK" %}
[Conditions](/managing-advertising-accounts/modules/cross-module-components/data-tables/actions-bar/filters/conditions)
{% endcontent-ref %}

{% content-ref url="/pages/vJrxEshL5VrahvQ7yko6" %}
[Operators](/managing-advertising-accounts/modules/cross-module-components/data-tables/actions-bar/filters/operators)
{% endcontent-ref %}

#### Implementing/discarding changes

* [x] **Apply:** Implements the changes made in the filter conditions and operators. Once you have set your desired conditions, clicking "Apply" updates the data view to reflect these filters, showing only the data that meets the specified criteria. This function is crucial for the effective application of complex filtering.
* [ ] **Clear:** Resets all current filters, restoring the dimension/metric to its default state with no filters applied. This feature is particularly useful when you wish to start the filtering process anew or swiftly remove all current conditions. To make these reset changes effective, you also need to apply them.
* [ ] **Cancel:** Returns you to the data table without applying any changes. This option is useful when you decide not to proceed with the filtering adjustments you were exploring.

<div align="left"><figure><img src="/files/EHl6FgvnJ4xz5291peLa" alt=""><figcaption></figcaption></figure></div>

{% hint style="info" %}
To filter a column quickly without opening the filters modal and configuring multiple filters, you can use the column filtering controller instead.
{% endhint %}

***

{% content-ref url="/pages/Be0o9T6YccXxKH5fQd4A" %}
[Filtering controller](/managing-advertising-accounts/modules/cross-module-components/data-tables/controllers-bar/filtering-controller)
{% endcontent-ref %}


# Conditions

In the context of data filtering, "conditions" are specific criteria used to determine which data points should be included or excluded from a dataset. A condition functions as a rule that the data must satisfy to be displayed or processed within a filter. Conditions are fundamental to the operation of data filters, as they provide the necessary logic to segment and refine data according to user-defined requirements.

Each condition typically involves a comparison between a data attribute (such as a column value) and a specified criterion. This comparison can take various forms, such as:

* **Equality**: Checks if the data attribute equals a certain value (e.g., "Status equals Active").
* **Inequality**: Determines if the data attribute does not equal a specific value (e.g., "Campaign type does not equal Sponsored brands").
* **Range**: Assesses if the data attribute falls within a specified range (e.g., "Sales is greater than $20 and less than $100").
* **Containment**: Evaluates if the data attribute contains, begins with, or ends with a certain string or value (e.g., "Ad group name begins with 'B0'").

The selection and combination of these conditions enables you to build complex filters tailored to your analytical needs. By applying conditions, you can focus on relevant data subsets, making it easier to analyze trends, identify patterns, and derive insights from large datasets. Conditions are a vital component in data management and analysis tools, providing the flexibility and precision needed for effective data exploration.

### Available conditions

The filters interface allows you to set the following conditions for each [set of parameters](/managing-advertising-accounts/modules/cross-module-components/data-tables/actions-bar/filters#defining-each-set-of-parameters):

* **Equals**: This condition filters the data to show records that exactly match a specified value.
* **Does not equal**: This filters out any records that match a specified value, showing only those that are different.
* **Begins with**: Displays records where the specified field starts with a certain character or string.
* **Does not begin with**: Excludes records where the specified field starts with a particular character or string.
* **Ends with**: Filters to show records where the specified field ends with a certain character or string.
* **Does not end with**: Excludes records where the specified field ends with a particular character or string.
* **Contains**: Shows records that include a certain character, word, or string in the specified field.
* **Does not contain**: Filters out records that include a particular character, word, or string in the specified field.
* **Is greater than**: Displays records where the value in the specified field is higher than the set value.
* **Is greater than or equal to**: Shows records where the value in the specified field is equal to or greater than the set value.
* **Is less than**: Filters to display records where the value in the specified field is less than the set value.
* **Is less than or equal to**: Shows records where the value in the specified field is equal to or less than the set value.
* **Is blank**: Filters to display records where the specified field has no data.
* **Is not blank**: Shows records where the specified field contains any data.

<div align="left"><figure><img src="/files/tn8FnIJ6N5YL7bK7mQaI" alt=""><figcaption></figcaption></figure></div>


# Operators

In the context of filtering, "operators" are crucial parameters that help define how different conditions relate to each other. Understanding these operators, especially 'AND' and 'OR', is key to creating effective filters.&#x20;

The filter operators are:

<div align="left"><figure><img src="/files/wgoV3j0rpSXkMOJvFIVt" alt=""><figcaption></figcaption></figure></div>

* And: This operator is used when you want to apply multiple conditions simultaneously. A filter with the 'AND' operator will only include results that meet all the specified conditions.
* Or: The 'OR' operator is used when you want to include results that meet any one of multiple conditions. A filter with the 'OR' operator shows results that meet any one of the criteria. For example, filtering for campaigns that are either "active" OR have a budget of "$100" will show campaigns that meet either one of these conditions.

Operators can be further narrowed with the use of [nested operators](#nested-operators).

### Nested operators

Nested operators function within a lower hierarchy level than the [primary operators](#operators) and allow for more complex filtering scenarios.

<div align="left"><figure><img src="/files/x3JxYpiPaluhqTMelFim" alt=""><figcaption></figcaption></figure></div>

* **Single:** The filter meets a "single" specific condition. It's like applying a straightforward, one-condition filter.
* **Any:** This operator is equivalent to the 'OR' operator at a nested level. It meets any one of the listed conditions (each condition specified on a separate line). For example, using "any" to filter for budgets of "$20" or "$50" will show campaigns with either of these budgets.
* **All:** Similar to the 'AND' operator, 'All' meets all of the listed conditions (each condition specified on a separate line). This is used for more stringent filtering. For instance, using "all" to filter for campaigns that do not have budgets of "$20" and "$50" will exclude campaigns with these specific budgets.

#### **Applications**

Nested filters can be overlapped or combined to create even more specific and complex filtering parameters. For example:

* To exclusively analyze campaigns with a $100 budget, use "single" equals 100.

<div align="left"><figure><img src="https://mail.google.com/mail/u/0?ui=2&#x26;ik=7e3baa7acc&#x26;attid=0.2&#x26;permmsgid=msg-a:r6445912551371135374&#x26;th=18a285f12edfb977&#x26;view=fimg&#x26;fur=ip&#x26;sz=s0-l75-ft&#x26;attbid=ANGjdJ8zClD2fdklrBDuUIESnD9ijGnHfou-gzMpQ9oVjDk7SuCd5sXjheNjTPu5AmDU07grn6qNQRvt2sGN7Ps78hpaiXdIL3zpVTDfx6NqIwfX0nK3mURyQ-GQ7kw&#x26;disp=emb&#x26;realattid=ii_lcurjf2k3" alt=""><figcaption><p>Filtered results are listed in the background.</p></figcaption></figure></div>

* To analyze campaigns with either $20 or $50 budgets, use "any" equals 20 OR 50.

<div align="left"><figure><img src="https://mail.google.com/mail/u/0?ui=2&#x26;ik=7e3baa7acc&#x26;attid=0.5&#x26;permmsgid=msg-a:r6445912551371135374&#x26;th=18a285f12edfb977&#x26;view=fimg&#x26;fur=ip&#x26;sz=s0-l75-ft&#x26;attbid=ANGjdJ_Id0_Ee-ZdSRINjpV4X7aQkKByZlr46a4ZyL81DfbkoFl571NxW2SpJ4dJ3tQtHq38QEmiivwJWG61drETOC5VERs4Q8HaadtwmP6R_evWgTIFZve1tv3ppn0&#x26;disp=emb&#x26;realattid=ii_lcurm5p84" alt=""><figcaption><p>Filtered results are listed in the background.</p></figcaption></figure></div>

* To exclude campaigns with budgets of $20 and $50, select "all" does not equal 20 AND 50.

<div align="left"><figure><img src="https://mail.google.com/mail/u/0?ui=2&#x26;ik=7e3baa7acc&#x26;attid=0.4&#x26;permmsgid=msg-a:r6445912551371135374&#x26;th=18a285f12edfb977&#x26;view=fimg&#x26;fur=ip&#x26;sz=s0-l75-ft&#x26;attbid=ANGjdJ8h6N__5Zf5bp9C1mK-wJ6GXkk4EFrBQvMeglRlPBUVqghHoqb1SVuxjBwIhSRJ7SZTQHtBldki7Z1y8AU9OQwfQsx2iphlYZMow_ZqKj-4VkV95nCeM7lGVyg&#x26;disp=emb&#x26;realattid=ii_lcurozo15" alt=""><figcaption><p>Filtered results are listed in the background.</p></figcaption></figure></div>

The ability to overlap nested filters allows you to refine conditions, enabling you to drill down into very specific data sets based on your unique requirements.

<div align="left"><img src="https://mail.google.com/mail/u/0?ui=2&#x26;ik=7e3baa7acc&#x26;attid=0.3&#x26;permmsgid=msg-a:r6445912551371135374&#x26;th=18a285f12edfb977&#x26;view=fimg&#x26;fur=ip&#x26;sz=s0-l75-ft&#x26;attbid=ANGjdJ943P5zW-FKx0lPuledKRsOnY78NG90sNEZNfsSC820KHmQhDZZwQh9CijCuXB5Q5FTp6O8iuxd98bMktOYTsIgero9_wPgc8wCPvmmCjYaFOtuEyX4oKsfop4&#x26;disp=emb&#x26;realattid=ii_lcurrdbu6" alt="Filtered results are listed in the background." height="253" width="738"></div>

### Operators and negative filtering conditions

The use of AND/ALL operators in creating negative conditions, such as 'does not include' or 'does not equal', is a critical aspect of filtering data. These operators play a pivotal role in refining search results and ensuring accuracy, especially when dealing with exclusions or specific omissions in data sets.

When setting up negative conditions, the AND/ALL operators are essential for ensuring that all specified criteria are met simultaneously. For instance, using 'does not equal' in conjunction with the AND/ALL operators allows you to effectively exclude multiple specific values or conditions at once. This is particularly important in scenarios where precision is key. For example, if you want to filter out campaigns that do not belong to certain categories or have budgets outside a specific range, using 'does not equal' with the AND/ALL operators ensures that all specified exclusions are applied together. This results in a more targeted and relevant dataset.

Without the AND/ALL operators, negative conditions might not be as comprehensive or effective, potentially leading to incomplete or misleading results. By ensuring that multiple exclusion criteria are satisfied concurrently, these operators provide a more robust and reliable filtering mechanism. This is crucial in data analysis and decision-making processes where overlooking certain elements due to inadequate filtering can lead to incorrect conclusions or strategies. Thus, the correct application of AND/ALL operators in negative conditions is fundamental in achieving precise and actionable insights from your data.


# Columns

In data tables, "columns" refer to the vertical divisions of a table that categorize and display specific types of information, more specifically [dimensions](/managing-advertising-accounts/modules/cross-module-components/data-tables/data#dimensions) and [metrics](/managing-advertising-accounts/modules/cross-module-components/data-tables/data#metrics). Each column represents a particular attribute or field of the data, such as 'Campaign name', 'Sales', 'ACoS', etc. The arrangement of these columns determines how data is presented and organized within the table, making it an essential aspect of data analysis and visualization within the app context. Columns help in structuring the data, making it easier for you to understand and interact with the information.

### Selecting columns

To adjust the columns displayed in the current view:

<div align="left"><figure><img src="/files/FakLIpHJ2By7vTElCnJz" alt=""><figcaption></figcaption></figure></div>

* [x] Click the "Columns" button in the [actions bar](/managing-advertising-accounts/modules/cross-module-components/data-tables/actions-bar). This action will open a menu or panel where you can manage the visibility of different columns.
* [x] In the columns menu, you'll find a list of available columns, each accompanied by a checkbox. To include a column in your data table, simply check its corresponding box. Similarly, uncheck a box to hide that column from the table.
* [x] After selecting your desired columns, click the "Apply" button. This will update the data table to reflect your new column configuration, showing only the columns you have chosen.

<div align="left"><figure><img src="/files/XkbDjHcxpbOpdU79Gurl" alt=""><figcaption></figcaption></figure></div>

#### Additional options

* **Reset**: If you wish to discard your selection and revert to the previous column configuration, click the "Reset" button. This action will undo any changes you've made to the column selection.
* **Select All / Deselect All**: For convenience, the column menu also includes "Select All" and "Deselect All" options. "Select All" will automatically check all available columns, while "Deselect All" will uncheck them, allowing you to quickly modify the column visibility in bulk.


# Actions (edit)

"Actions" refer to a range of operations or tasks that you can perform directly within the table interface. These actions are designed to interact with and manipulate the data or settings of the items listed in the table.&#x20;

The variety of actions available depends on the context or the specific module, each tailored to meet the requirements of the data model it interacts with, and some actions are common across all modules.


# Update

Update actions are unique to each model, catering to specific entity features and functionalities.

### Bulk manager

{% content-ref url="/pages/SmD7DVil2y9UG3cnCj6c" %}
[Update ad groups](/managing-advertising-accounts/modules/bulk-manager/ad-groups/update-ad-groups)
{% endcontent-ref %}

{% content-ref url="/pages/TXylFIO1spoiAApP0gmD" %}
[Update targeting](/managing-advertising-accounts/modules/bulk-manager/targeting/update-targeting)
{% endcontent-ref %}


# Lock/unlock records

The "Lock/Unlock records" action is used to prevent operations from being executed on specific records. It's useful when you want certain records to remain unchanged by bulk operations or automated rules.

### Record lock status <a href="#record-lock-status" id="record-lock-status"></a>

The lock status is indicated by a lock icon in the "Locked" column.

<div align="left"><figure><img src="https://files.gitbook.com/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F7EjUsysKr4AEohIaumYn%2Fuploads%2FPkmZC36Lg2sJWFwxyN1d%2Fimage.png?alt=media&#x26;token=0899ecb4-887d-4e20-bc10-7530752d16a1" alt=""><figcaption></figcaption></figure></div>

### Locking/Unlocking Records <a href="#locking-unlocking-records" id="locking-unlocking-records"></a>

There's no need to exclude already locked records when locking, or unlocked records when unlocking, as the system will automatically detect the status and execute accordingly.

1. Select the records you wish to lock or unlock using the checkboxes in the data table.
2. Under actions, click "Lock/Unlock Records".
3. Two options will appear:
   * Choose "Lock" to prevent records from being modified.![](https://files.gitbook.com/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F7EjUsysKr4AEohIaumYn%2Fuploads%2FNRZlOHMD2VDZcr5Tnl4W%2Fimage.png?alt=media\&token=0cf8e5a8-7fd6-4fbf-887e-68287f4d8a0e)
   * Choose "Unlock" to release records from lock

     <div align="left"><figure><img src="https://files.gitbook.com/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F7EjUsysKr4AEohIaumYn%2Fuploads%2FX7iEZT9YGwNkxBLM9hMn%2Fimage.png?alt=media&#x26;token=3fe803b0-5354-442c-9e0c-32574cff6130" alt=""><figcaption></figcaption></figure></div>
4. Click "Apply" to submit your changes.

{% hint style="info" %}
You might need to reload the page to see the changes.
{% endhint %}

### Applicable m**odels** <a href="#applicable-models" id="applicable-models"></a>

This action is available for models that include create and update operations:

* Campaigns
* Ad groups
* Product ads
* Targeting
* Negative targeting


# Update custom fields


# Bulk upload custom fields

Bulk upload custom fields allows you to&#x20;


# Move to portfolio


# Create targeting

{% content-ref url="/pages/CKkSY3xFh0ytxkSFs8Lm" %}
[Create targeting from ad groups](/managing-advertising-accounts/modules/bulk-manager/ad-groups/create-targeting-from-ad-groups)
{% endcontent-ref %}

{% content-ref url="/pages/otfb7poHrWR0LDNU0KaL" %}
[Create targeting from search terms](/managing-advertising-accounts/modules/bulk-manager/search-terms/create-targeting-from-search-terms)
{% endcontent-ref %}


# Create access link


# Open profiles in new tab


# Log processor


# Revert


# Retry


# Export

The "Export" function allows you to generate and download a CSV (Comma-Separated Values) file of the currently filtered data. When this action is initiated, the app compiles the data that is visible and adheres to the active filters set by the user. This data is then formatted into a CSV file, a widely-used format compatible with various data analysis tools and spreadsheet applications.

The exported CSV file captures the specific dataset you are viewing or working with at the moment of export, making it an invaluable tool for detailed data analysis outside the application, reporting, or record-keeping purposes. This feature ensures you have flexibility beyond the app to further manipulate, analyze, or share data in a format that is portable and universally accessible.

To download the current view, click the "Export" button on the actions bar.

<div align="left"><figure><img src="/files/na7rd5I6QNyLMVpGLjqV" alt=""><figcaption></figcaption></figure></div>


# Checkboxes

Checkboxes are used for selecting specific records or items within the displayed table. This allows you to perform actions or apply changes to multiple items simultaneously.&#x20;

This feature streamlines processes across app-modules and enhances the efficiency of managing large datasets or performing repetitive tasks on multiple records at once.

### Record selection

#### Individual record selection

Each row includes a checkbox. Clicking it selects that specific record, enabling you to perform actions on it individually.

#### Multiple record selection

By selecting multiple checkboxes, you can choose several records at once. This is useful for executing bulk actions.

#### Deselection

You can deselect any record by clicking its checkbox again, or deselect all by unchecking the [master checkbox](#master-checkbox).

#### Master checkbox

A master checkbox, placed at the table's header, allows you to select all filtered records, streamlining mass actions.

### Checkboxes states

#### **Checked**

When you select a checkbox, it enters the 'checked' state. This indicates that the specific record associated with that checkbox is selected for any bulk actions you wish to apply.

#### **Unchecked**

The default state of a checkbox when no selection is made. It means that the associated record is not selected for any action.

#### **Indeterminate**

This state is included in the master checkbox. When you select some, but not all, individual checkboxes, the master checkbox shows an indeterminate state (represented by a mixed icon). This indicates that not all, but some, records are selected.


# Controllers bar

The controllers bar is a toolset that enhances your interaction with each column in the data table. It includes filtering, sorting and comparing tool options per each displayed column, which allow you to sift through large amounts of data, hone in on specific records, and rearrange the data according to various parameters.

These tools are designed to simplify the data analysis process, making it more intuitive and effective for you to draw meaningful insights from the displayed advertising data, enhancing your overall user experience.

{% content-ref url="/pages/9JjR5A1CROHm4SmOOgg1" %}
[Comparison controller](/managing-advertising-accounts/modules/cross-module-components/data-tables/controllers-bar/comparison-controller)
{% endcontent-ref %}

{% content-ref url="/pages/ek3NIWbYchbjCrVDBZdU" %}
[Percentage controller](/managing-advertising-accounts/modules/cross-module-components/data-tables/controllers-bar/percentage-controller)
{% endcontent-ref %}

{% content-ref url="/pages/Be0o9T6YccXxKH5fQd4A" %}
[Filtering controller](/managing-advertising-accounts/modules/cross-module-components/data-tables/controllers-bar/filtering-controller)
{% endcontent-ref %}

{% content-ref url="/pages/QguiAPxS0276axC8HjvT" %}
[Sorting controller](/managing-advertising-accounts/modules/cross-module-components/data-tables/controllers-bar/sorting-controller)
{% endcontent-ref %}


# Comparison controller

The comparison controller is a tool that allows you to conduct period-over-period analysis within the data tables. It facilitates the addition of adjacent time periods for direct comparison, providing insights into trends and changes over time.

### Features and functionality

{% hint style="info" %}
Comparison controllers are only available for [metrics](/managing-advertising-accounts/modules/cross-module-components/data-tables/data#metrics).
{% endhint %}

By [initiating a comparison](#using-the-controller), you can add immediately adjacent time periods for comparison.

#### Additional controls

Upon [adding periods](#adding-more-periods), more control options appear, including '-' and 'x'. The ['-' controller](#removing-the-last-period) is used to remove the last added period, while the ['x' controller](#close-comparisons) closes the comparison entirely.

#### Visualization options

You have the option to [include a comparison percentage](#toggling-comparison-percentages) with the immediately adjacent period, enhancing the visualization and understanding of data trends. This option is enabled by default.

#### Period limitations

There is no limit to the number of periods a user can compare, as long as data for those periods is available. This allows for extensive historical analysis.

***

### Using the controller

To initiate a comparison click the '+' button located in the [controllers bar](/managing-advertising-accounts/modules/cross-module-components/data-tables/controllers-bar). This adds an immediately adjacent period for comparison.

#### **Adding more periods**

Continue clicking the '+' button to add additional periods as required, as long as data is available for those periods.

<div align="left"><figure><img src="/files/SAN8JM3CLfnuiMilqkor" alt=""><figcaption></figcaption></figure></div>

#### **Removing the last period**

To remove the last added comparison period, click the '-' button.

<div align="left"><figure><img src="/files/gGN9XG2fKPvzva6Aaca0" alt=""><figcaption></figcaption></figure></div>

#### **Closing comparisons**

If you wish to end the period comparison, click the 'x' button.

<div align="left"><figure><img src="/files/OeTd8jYaqko8y9ubJ21C" alt=""><figcaption></figcaption></figure></div>

#### **Toggling comparison percentages**

To view or hide comparison percentages with the immediately adjacent period, use the "show comparison percentages" toggle in the [actions bar](/managing-advertising-accounts/modules/cross-module-components/data-tables/actions-bar).

<div align="left"><figure><img src="/files/7jEPHqxuSvekAyw1jYju" alt=""><figcaption></figcaption></figure></div>


# Percentage controller

The percentage controller is designed to compare the value of each record against the total or the filtered totals within the dataset. This tool allows for a relative assessment of each entry, illustrating its proportion or significance in relation to the overall data or a specified subset. This comparison aids in understanding the contribution or impact of individual records in the context of the entire dataset.

### Features and functionality

{% hint style="info" %}
% controllers are only available for [metrics](/managing-advertising-accounts/modules/cross-module-components/data-tables/data#metrics).
{% endhint %}

#### **Aggregate values**

For aggregate metrics such as impressions, clicks, spend, orders, and sales, the % Controller reflects these as a percentage of the total or filtered totals. This feature is useful for quickly assessing the proportion of each metric in relation to the whole dataset.

#### **Ratio values**

When dealing with ratios like ACoS (Advertising cost of sales), CTR (Click-through rate), and Conversion rate, this controller displays a comparative analysis. It indicates how much the value of a record deviates from the average, providing insights into performance relative to the norm.

***

### Using the controller

To activate the percentage view click the '%' icon in the [controllers bar](/managing-advertising-accounts/modules/cross-module-components/data-tables/controllers-bar).

<div align="left"><figure><img src="/files/fenVl8oVveW7ahl2QI3Z" alt=""><figcaption></figcaption></figure></div>


# Filtering controller

The Filtering Controller allows you to refine and segment large datasets by isolating specific records based on set parameters. It operates similarly to the [filters](/managing-advertising-accounts/modules/cross-module-components/data-tables/actions-bar/filters) option in the actions bar, providing an alternative for more flexible data manipulation.

### Features and functionality

{% hint style="info" %}
Filtering controllers are available for both dimensions and metrics, although some restrictions may apply.
{% endhint %}

#### Direct column implementation

The filtering controller is quickly accessible on any active column, ideal for rapid filtering without the need to configure multiple filters using different column criteria.&#x20;

#### Operators and nested operators

Like the filters button in the actions bar, the filtering controller allows for multiple conditions and nested operators, enabling complex filtering scenarios within each column. These options are further explained in the [operators](/managing-advertising-accounts/modules/cross-module-components/data-tables/actions-bar/filters/operators) section of the [filters](/managing-advertising-accounts/modules/cross-module-components/data-tables/actions-bar/filters) in the [actions bar](/managing-advertising-accounts/modules/cross-module-components/data-tables/actions-bar).

{% content-ref url="/pages/vJrxEshL5VrahvQ7yko6" %}
[Operators](/managing-advertising-accounts/modules/cross-module-components/data-tables/actions-bar/filters/operators)
{% endcontent-ref %}

***

### Using the controller

To activate the filtering controller, click on the 'filter' (funnel) icon in the column you wish to filter.

<div align="left"><figure><img src="/files/v8VfGCpJXi1eV5GAIFPE" alt=""><figcaption></figcaption></figure></div>

This will immediately trigger a dropdown menu, allowing you to set your filtering parameters quickly and efficiently.

<div align="left"><figure><img src="/files/HtNisuZWcewHyh7PdLSA" alt=""><figcaption></figcaption></figure></div>

{% hint style="info" %}
To filter multiple columns more efficiently and without waiting for the page to reload, use the [filters](/managing-advertising-accounts/modules/cross-module-components/data-tables/actions-bar/filters) located in the [actions bar](/managing-advertising-accounts/modules/cross-module-components/data-tables/actions-bar).
{% endhint %}

***

{% content-ref url="/pages/YeHgWKk3SKB3QtoAvISi" %}
[Filters](/managing-advertising-accounts/modules/cross-module-components/data-tables/actions-bar/filters)
{% endcontent-ref %}


# Sorting controller

The sorting controller offers a way to organize the data by alphabetical or numeral order.

### Features and functionality

{% hint style="info" %}
Sorting controllers are available for both dimensions and metrics, although some restrictions may apply.
{% endhint %}

#### Versatility

The sorting controller works with a wide range of data types, from text to numbers.

#### Intelligent sorting

The controller automatically recognizes the data type in each column, ensuring appropriate sorting (alphabetical for text, numerical for figures).

#### Consistency

The sorting controller maintains a uniform sorting method across different tables for a cohesive user experience.

***

### Using the controller

To activate the sorting controller, click on the 'sort' (up/down arrows) icon of the column you wish to sort.

<div align="left"><figure><img src="/files/LdGY8ivjNwVT1CMwx5Cn" alt=""><figcaption></figcaption></figure></div>

#### Ascending order

To organize data in ascending order (A-Z or lowest-to-highest), click the sorting controller once.

<div align="left"><figure><img src="/files/cAbO5abmuOwoJXodJlbc" alt=""><figcaption></figcaption></figure></div>

#### Descending order

To organize data in descending order (Z-A or highest-to-lowest), click again on the controller in the ascending order state.

<div align="left"><figure><img src="/files/7arpfGEE0GDH4bFgAuLH" alt=""><figcaption></figcaption></figure></div>

#### Reset order

To reset sorting, click on the controller again while it is in the descending order state.

{% hint style="info" %}
Only one column can be sorted at a time. Clicking on a different column from the one currently sorted will initiate a new sorting operation.
{% endhint %}


# Data

At the heart of every data table is the data itself, organized into rows and columns. Each row represents a record, and each column represents a field within the record. The data is presented in a clear, grid-like format, making it easy to read and interpret.

### Data segmentation

#### Dimensions

Dimensions represent qualitative attributes of data, such as campaign names or portfolios. They are the various aspects or categories by which quantitative data (metrics) can be segmented or categorized.

{% content-ref url="/pages/vHrYEPfpncYfCRZVvBR4" %}
[Available dimensions](/managing-advertising-accounts/modules/cross-module-components/data-tables/data/available-dimensions)
{% endcontent-ref %}

#### Metrics

Metrics are quantitative measures and provide numerical data, like sales figures or click-through rates. They are the values that are analyzed within the framework provided by dimensions, offering tangible, measurable insight into performance or behavior.

{% content-ref url="/pages/rBxOPxjqpQWHYZUKLCid" %}
[Available metrics](/managing-advertising-accounts/modules/cross-module-components/data-tables/data/available-metrics)
{% endcontent-ref %}

### Data visualization

#### Totals

This section displays the aggregate values across the entire dataset. It provides an overall summary, giving a comprehensive view of the data as a whole.

#### Filtered totals

Activated when filters are applied, this section shows the aggregate values of only those records that meet the filtering criteria. It's essential for understanding the specific segments of the data.

#### Individual entities

This refers to the data points or records as singular entities. Each record is considered individually, providing detailed insights into specific aspects of the dataset.


# Available dimensions


# Available metrics

<table><thead><tr><th width="209">Name</th><th>Description</th></tr></thead><tbody><tr><td>Spend</td><td>Total click charges for a specific entity.<br><em>Once identified, it may take up to 3 days to remove invalid clicks from your spend statistics. Date ranges that include spend from the last 3 days may be adjusted due to click and spend invalidation.</em></td></tr><tr><td>Total sales</td><td>Amount of ordered product sales, calculated by multiplying the price of order items and the number of units sold for the selected time period.<br><em>It can take up to 48 hours for total sales metrics to update. As a result, sales data may be delayed in the last 72 hours. Waiting until all sales data is populated before evaluating overall performance and using longer time frames is recommended.</em><br><em>Timeframes for payment failures and orders that are cancelled can vary, depending on return policies.</em></td></tr><tr><td>Ad sales</td><td>Value of products sold to shoppers attributed to ads within the specified timeframe.<br>- <strong>Sponsored Products:</strong> Sales from advertised products as well as other products from the inventory purchased within 14 days.<br>- <strong>Sponsored Brands:</strong> Sales from advertised products and all products within registered brands sold by Amazon and third-party sellers within 14 days.<br>- <strong>Sponsored Display:</strong> Sales from advertised products as well as other products from the inventory purchased within 14 days.<br><em>It can take up to 24 hours for ad sales metrics to update. As a result, sales data may be delayed in the last 72 hours. Waiting until all sales data is populated before evaluating campaign performance and using longer time frames is recommended.</em><br><em>Payment failures and orders that are cancelled are removed within 72 hours from sales totals as per amazon's specifications.</em></td></tr><tr><td>Organic sales</td><td>Value of products sold to shoppers attributed to organic traffic within the specified timeframe.<br><em>Timeframes for payment failures and orders that are cancelled can vary, depending on return policies.</em></td></tr><tr><td>Total orders</td><td>Total number of order items purchased for the selected time period.<br><em>Timeframes for payment failures and orders that are cancelled can vary, depending on return policies.</em></td></tr><tr><td>Ad orders</td><td>Number of Amazon orders shoppers submitted after clicking on Amazon ads.<br>- <strong>Sponsored Products:</strong> Orders from advertised products as well as other products from your inventory purchased within 14 days.<br>- <strong>Sponsored Brands:</strong> Orders from advertised products and all products within your brand sold by Amazon and third-party Sellers within 14 days.<br>- <strong>Sponsored Display:</strong> Orders from advertised products as well as other products from your inventory purchased within 14 days.<br><em>It can take up to 24 hours for orders metrics to update. As a result, orders data may be delayed in the last 72 hours. Waiting until all orders data is populated before evaluating campaign performance and using longer time frames is recommended.</em><br><em>Payment failures and orders that are cancelled are removed within 72 hours from sales totals as per amazon's specifications.</em></td></tr><tr><td>Organic orders</td><td>Total number of order items purchased for the selected time period attributed to organic traffic.</td></tr><tr><td>Total units ordered</td><td>Number of units ordered within the specified date range.</td></tr><tr><td>Ad units ordered</td><td>Number of units ordered attributed to ads within the specified date range.</td></tr><tr><td>Organic units ordered</td><td>Number of units ordered attributed to organic traffic within the specified date range.</td></tr><tr><td>Clicks</td><td>Number of times ads were clicked.<br><em>Once identified, it may take up to 3 days for amazon to remove and report invalid clicks.</em></td></tr><tr><td>Impressions</td><td>Number of times ads were displayed within the specified time frame.</td></tr><tr><td>Sessions</td><td>Total visits to the Amazon pages by any given user. All activity within a 24-hour period is considered a session.</td></tr><tr><td>Sessions rate</td><td>Percentage of sessions that contain at least one page view for a particular SKU/ASIN relative to the total number of sessions for all products.</td></tr><tr><td>Views</td><td>Hits in Amazon presence for the selected time period.</td></tr><tr><td>Views rate</td><td>Percentage of page views that a particular SKU/ASIN receives relative to the total number of page views for all products.</td></tr><tr><td>Unit rate</td><td>Unit session %. Percentage conversion metric indicating how many units were purchased relative to the number of people who viewed the products.</td></tr><tr><td>BB Ratio</td><td>Featured offer (Buy Box) percentage.</td></tr><tr><td>Total conversion rate</td><td>Percentage of total orders relative to the number of reported clicks for a given timeframe.</td></tr><tr><td>Ad conversion rate</td><td>Percentage of ad total orders relative to the number of reported clicks for a specific timeframe.</td></tr><tr><td>Total ACoS</td><td>Total advertising cost of sales. Percentage of sales spent on advertising. Calculated by dividing spend by total sales for the reported timeframe.</td></tr><tr><td>Ad ACoS</td><td>Ad advertising cost of sales. Percentage of sales spent on advertising. Calculated by dividing spend by sales attributed to ads over a 14-day conversion window.</td></tr><tr><td>CPC</td><td>Cost per click. Average amount paid per each user click on an ad.</td></tr><tr><td>Total ROAS</td><td>Total return on ad spend. Revenue received from advertising investment. Calculated by dividing total sales by spend.</td></tr><tr><td>Ad ROAS</td><td>Ad return on ad spend. Ad revenue received from advertising investment. Calculated by dividing sales attributed to ads over a 14-day conversion window by spend.</td></tr><tr><td>CTR</td><td>Click-through rate. Ratio used to identify how often shoppers click on product ads when displayed. Calculated as clicks divided by impressions.<br><em>Once identified, it may take up to 3 days to remove invalid clicks from spend statistics. Date ranges that include spend from the last 3 days may be adjusted due to click and spend invalidation.</em></td></tr><tr><td>Ad sales ratio</td><td>Used to assess the impact of advertising revenue on sales performance, it consists of dividing the total ad sales by total sales.</td></tr><tr><td>Organic sales ratio</td><td>Used to assess the impact of organic revenue on sales performance, it consists of dividing the total organic sales by total sales.</td></tr><tr><td>Ad units ratio</td><td>Used to assess the impact of advertising units sold on overall performance, it consists of dividing the ad ordered units by total ordered units.</td></tr><tr><td>Organic units ratio</td><td>Used to assess the impact of organic units sold on overall performance, it consists of dividing the organic ordered units by total ordered units.</td></tr><tr><td>Total average daily sales</td><td>Average amount of total sales generated during the selected period divided by the number of days in that period.</td></tr><tr><td>Ad average daily sales</td><td>Average amount of ad sales generated during the selected period divided by the number of days in that period.</td></tr><tr><td>Total average daily orders</td><td>Average amount of total orders generated during the selected period divided by the number of days in that period.</td></tr><tr><td>Ad average daily orders</td><td>Average amount of ad orders generated during the selected period divided by the number of days in that period.</td></tr><tr><td>Total average daily units ordered</td><td>Average amount of total units ordered during the selected period divided by the number of days in that period.</td></tr><tr><td>Ad average daily units ordered</td><td>Average amount of ad units ordered during the selected period divided by the number of days in that period.</td></tr><tr><td>Average daily spend</td><td>Average amount of total orders generated during the selected period divided by the number of days in that period.</td></tr><tr><td>AOV</td><td>Average order value</td></tr><tr><td>AUP</td><td>Average unit price</td></tr><tr><td>CPA</td><td>Cost per aquisition (order)</td></tr><tr><td>Unit CPA</td><td>Cost per aquisition (unit)</td></tr><tr><td>Unit Cost</td><td></td></tr><tr><td>Cost</td><td></td></tr><tr><td>Gross Unit Profit</td><td></td></tr><tr><td>BACoS</td><td>Breakeven advertising cost of sales / Gross Unit Profit Margin</td></tr><tr><td>Profit</td><td></td></tr><tr><td>ROI</td><td>Return on investment</td></tr><tr><td>Investment</td><td></td></tr><tr><td>Net Profit</td><td></td></tr><tr><td>Product sales</td><td>Same SKU sales</td></tr><tr><td>Product orders</td><td>Same SKU orders</td></tr><tr><td>Halo sales</td><td>Other SKU sales</td></tr><tr><td>Halo orders</td><td>Other SKU orders</td></tr><tr><td>NTB Orders</td><td>New to brand orders (Sponsored brands campaigns only)</td></tr><tr><td>NTB Orders Ratio</td><td>New to brand orders percentage (Sponsored brands campaigns only)</td></tr><tr><td>SB Clicks</td><td>Sponsored brand clicks (Sponsored brands campaigns only)</td></tr><tr><td>NTB Orders Rate</td><td>New to brand orders rate (Sponsored brands campaigns only)</td></tr><tr><td>NTB Sales</td><td>New to brand sales (Sponsored brands campaigns only)</td></tr><tr><td>NTB Sales Ratio</td><td>New to brand sales percentage (Sponsored brands campaigns only)</td></tr><tr><td>NTB Units Ordered</td><td>New to brand units ordered (Sponsored brands campaigns only)</td></tr><tr><td>NTB Units Ordered Ratio</td><td>New to brand units ordered percentage (Sponsored brands campaigns only)</td></tr><tr><td>TOSIS</td><td>Top-of-search impression share: The percentage of top-of-search impressions the campaign received of all the top-of-search impressions it was eligible to receive. Eligibility is determined by various factors, including campaign status and target status. This metric is available for Sponsored Brands and Sponsored Products campaigns. For Sponsored Products, this metric gives the impression share for Top-of-search (first page).</td></tr><tr><td>Viewable Impressions</td><td></td></tr><tr><td>VCPM</td><td></td></tr></tbody></table>


# Pagination

Pagination is used to manage the display of large datasets without overwhelming you or the system.&#x20;

The first section (bottom left) contains information about the displayed and filtered data, organized into sub-sections:

<div align="left"><figure><img src="/files/wV5C5Wgnye7pbA8ZoojX" alt=""><figcaption></figcaption></figure></div>

* **Results per page**: Defines the number of records displayed on each page of the table, allowing you to customize how much data you see at once. Min: 50 records, max: 1000 records.
* **Total records**: Indicates the total number of records available in the dataset. This gives an overview of the dataset's size.
* **Filtered records**: Shows the number of records that meet specific filter criteria applied by the user. This helps in understanding the subset of data being examined.
* **Selected records**: Displays the count of records actively selected using checkboxes, allowing you to execute actions to multiple records.

The second section (bottom right) divides the data into manageable pages, enhancing the navigation experience by allowing you to move between different pages of the dataset. This pagination system is essential for efficiently handling large datasets without overwhelming the user interface.

<div align="left"><figure><img src="/files/kBHQvLv41NCy0Ob6M1ff" alt=""><figcaption></figcaption></figure></div>


# Building blocks

Building blocks are integral to creating a user-friendly and efficient interface within the app. They provide a direct and intuitive way for you to engage with the app's features, making complex processes more accessible and customizable.

In-app building blocks play several crucial roles:

* [**Automated rules**: ](/managing-advertising-accounts/modules/automated-rules)Automated rules building blocks allow you to specify criteria and actions for individual automated rules. Each building block includes a use a series of conditions to set up rules that trigger automated adjustments on regular schedule.
* [**Campaign templates:**](/managing-advertising-accounts/modules/ads-launcher/campaign-templates) When setting up campaign templates, building blocks provide you with the means to input and select necessary information for campaign templates, including text fields for generating campaign names and dropdown menus for selecting target audiences or ad types, among others.
* [**Custom reports**](/managing-advertising-accounts/modules/reports/advertising-reports/custom-reports)**:** In report generation, building blocks allow you to customize what data you want to see and how it should be displayed by selecting specific data metrics, date ranges, and graphical display types.


# Controllers bar

{% hint style="info" %}
Not all controllers are available in all modules
{% endhint %}

### Header

Edit icon Should allow user to modify title of the current building block.&#x20;

Description icon Should allow user to include a comment on the current building block.&#x20;

Duplicate/copy icon Should allow user to duplicate the current building block.&#x20;

Delete (archive) icon Should allow user to delete the current building block. Should trigger confirmation modal.&#x20;

Expand/Collapse icon Should allow user to show or hide the selected building block details.&#x20;

### Footer

Save button (primary) Should allow user to save current widget settings to database.&#x20;

Reset button (secondary) Should allow user to reset (delete) current widget settings.&#x20;

Cancel button (danger) Should allow user to temporarily disable the current widget (and dependencies) state.&#x20;

Resume button (success) Should allow user to resume the current widget (and dependencies) state. Triggered only after cancellation.&#x20;

Archive button (danger) Should allow user to permanently disable the current widget (and dependencies) state.&#x20;

Run now button (primary) Should allow user to deploy the widget action.&#x20;

Pause button (secondary or run now dropdown) Should allow user to pause the widget action. Schedule icon Should allow user to schedule recurrence and recipients. Detailed in #...&#x20;

Shareable link icon Should allow user to copy URL to clipboard.


# Preview mode

The 'preview mode' is a crucial feature for ensuring accuracy before committing changes to your advertising campaigns. It acts as a safeguard, providing a final check to ensure all modifications align with your goals before submission to Amazon.

### Features and functionality

* Allows for the review of changes in a data table before these changes are queued in logs.&#x20;
* All data table controllers remain accessible in this mode, offering a comprehensive view of pending modifications.

#### Available actions

* Approve all: This action submits all changes made in the preview mode.&#x20;
* Approve selected: Allows for selective approval of changes. You can use checkboxes to select specific records for submission.&#x20;

<div align="left"><figure><img src="/files/7A6ID4Xq1eF6TgqetTdN" alt=""><figcaption></figcaption></figure></div>

***

### Using the preview mode

The preview mode It is activated automatically upon submitting change requests in any module that includes modification capabilities.


# Bulk manager

This module is designed for managing large-scale operations across multiple records and accounts within the app. It allows you to perform bulk actions, such as updating settings or applying changes across a range of items at once. This is particularly useful in scenarios where consistency and efficiency are required across numerous records or entries.


# Accounts

{% hint style="info" %}
Account-level settings take precedence, providing an additional layer of control and oversight.
{% endhint %}


# Portfolios


# ASINs


# Campaigns


# Ad groups

The Ad groups page in the [Bulk manager module](/managing-advertising-accounts/modules/bulk-manager) displays all ad group data for the selected account(s) in a data table format. It allows you to filter this data and execute actions on either a single or multiple ad group records at the same time.&#x20;

If you prefer to maintain full control of your advertising by manually executing changes without relying on automated rules, this page facilitates the process by simplifying the management of ad groups criteria across various campaigns within your selected accounts.


# Update ad groups

"Update" operations in the ad groups model allow modifications in the parameters of one or more specific ad group records, offering precise control over groups of ads and targeting, and enabling you to tailor your ad group criteria effectively and efficiently.

This process is divided into two main sections: [updating the default bid](/managing-advertising-accounts/modules/bulk-manager/ad-groups/update-ad-groups/update-ad-group-default-bid) and [updating the status](/managing-advertising-accounts/modules/bulk-manager/ad-groups/update-ad-groups/update-ad-group-state) (state). You have the flexibility to update either parameter independently or both simultaneously.&#x20;

{% content-ref url="/pages/amoJFyoGeUNg7iWhLnto" %}
[Update ad group default bid](/managing-advertising-accounts/modules/bulk-manager/ad-groups/update-ad-groups/update-ad-group-default-bid)
{% endcontent-ref %}

{% content-ref url="/pages/QxHTPGiIed7txGWZ9XEY" %}
[Update ad group state](/managing-advertising-accounts/modules/bulk-manager/ad-groups/update-ad-groups/update-ad-group-state)
{% endcontent-ref %}


# Update ad group default bid

"Update default bid" is a feature that allows you to modify the bid amount for one or more ad group records simultaneously. It consists of various [parameters](/managing-advertising-accounts/modules/bulk-manager/ad-groups/update-ad-groups/update-ad-group-default-bid/ad-group-bidding-parameters)—update options and boundaries—providing a flexible framework for your bidding strategies.&#x20;

<div align="left"><figure><img src="/files/V46gl0nYh3inHdDeMqTC" alt=""><figcaption></figcaption></figure></div>

To update ad group default bids:

* [x] Select the ad group records you wish to update using the checkboxes in the data table.
* [x] Click on "Update" in the actions bar.
* [x] In the dialog, check the "Update Default Bid" checkbox.
* [x] Select the bid parameters for the update operation.
* [x] Click "Apply" to finalize the changes.

If you wish to understand the bidding parameters in detail, please refer to the bidding parameters section:

{% content-ref url="/pages/G4zmTIDn4uALc4Uv4EwK" %}
[Ad group bidding parameters](/managing-advertising-accounts/modules/bulk-manager/ad-groups/update-ad-groups/update-ad-group-default-bid/ad-group-bidding-parameters)
{% endcontent-ref %}


# Ad group bidding parameters

### Bidding update options

The update default bid selector offers various options for adjusting bid amounts for ad group records. Each option provides different ways to adjust bids, either by a fixed amount, a percentage, or setting it to a predefined default.

<div align="left"><figure><img src="/files/JgYslY4MYd7JTgDAQrTp" alt=""><figcaption></figcaption></figure></div>

{% tabs %}
{% tab title="Increase by ($)" %}
Increase the bid by a specific currency amount.

<div align="left"><figure><img src="/files/G4GoK99vqJPrLWqULZAz" alt=""><figcaption></figcaption></figure></div>
{% endtab %}

{% tab title="Increase by (%)" %}
Increase the bid by a percentage of the current value.

<div align="left"><figure><img src="/files/fpr8rPtQTkvKbXmO5WTx" alt=""><figcaption></figcaption></figure></div>
{% endtab %}

{% tab title="Set to" %}
Directly set the bid to a specified amount.

<div align="left"><figure><img src="/files/PXd1IuVmNwbDQohE8XAq" alt=""><figcaption></figcaption></figure></div>
{% endtab %}

{% tab title="Decrease by ($)" %}
Decrease the bid by a specific currency amount.

<div align="left"><figure><img src="/files/UiKihXYQyRxPplqX9PLl" alt=""><figcaption></figcaption></figure></div>
{% endtab %}

{% tab title="Decrease by (%)" %}
Decrease the bid by a percentage of the current value.

<div align="left"><figure><img src="/files/8CCLslqgM5dpmIOOvLdj" alt=""><figcaption></figcaption></figure></div>
{% endtab %}
{% endtabs %}

{% hint style="info" %}
Changes are executed using the account default currency.
{% endhint %}

### Bidding boundaries

Bidding boundaries are predefined limits set on advertising bid amounts to control and optimize spending. They include maximum and minimum thresholds for bid adjustments, ensuring that bid increases or decreases stay within a specified range. These boundaries are critical for maintaining a budget and strategy, preventing excessive spending or overly conservative bidding. They provide a controlled environment for bid management, especially in automated or bulk bid adjustment scenarios.

Bidding boundaries are dynamic, triggered by the specific bidding update scenario. These flexible and context-specific boundaries allow for more precise and strategic bid adjustments within the framework of an advertiser's overall budget and campaign goals.

{% tabs %}
{% tab title="Use maximum boundary" %}
Enabling this option sets a cap on bids to ensure that any increase in bidding does not exceed a certain value, providing a ceiling for bid amounts.

<div align="left"><figure><img src="/files/GC7mhyhMWCw7z2HSfrdQ" alt=""><figcaption></figcaption></figure></div>

To assign a maximum boundary, select the "Use maximum boundary" checkbox and enter the maximum value you wish to assign.

**Examples:**

In an account with a minimum bid of $0.10 and a maximum bid of $2.40:

* Increasing a record with a bid of $0.50 by $2, with a maximum boundary of $4, would result in a $2.40 bid due to the account's max. bid limit.
* Increasing a record with a bid of $0.50 by $2, with a maximum boundary of $1.50, would result in a $1.50 bid.
  {% endtab %}

{% tab title="Use minimum boundary" %}
Enabling this option sets a floor for bids, ensuring that any decrease in bidding does not fall below a specified value.

<div align="left"><figure><img src="/files/uCdtUJMCMTepEx0p1Sgg" alt=""><figcaption></figcaption></figure></div>

To assign a minimum boundary, select the "Use minimum boundary" checkbox and enter the minimum value you wish to assign.

#### Examples:

In an account with a minimum bid of $0.10 and a maximum bid of $2.40:

* Decreasing a record with a bid of $0.50 by $2, with a minimum boundary of $0.05, would result in a $0.10 bid due to the account's min. bid limit.
* Decreasing a record with a bid of $0.50 by $2, with a minimum boundary of $0.15, would result in a $0.15 bid.
  {% endtab %}
  {% endtabs %}

{% hint style="danger" %}
Bidding boundaries are overridden by account-level boundaries, specifically the minimum and maximum bid settings at the account level.
{% endhint %}


# Update ad group state

'State' or 'Status' refers to the current operational condition of an ad group, or ad. States include 'enabled', 'paused' and 'archived'. It's essential to note that the terms 'state' and 'status' are often used interchangeably in the context of the app, both indicating the ad group's operational mode.&#x20;

<div align="left"><figure><img src="/files/LBLEwNhgJCuLBhFRMxX8" alt=""><figcaption></figcaption></figure></div>

To update ad group status (state):

* [x] Select the ad group records you wish to update using the checkboxes in the data table.
* [x] Click on "Update" in the actions bar.
* [x] In the dialog, check the "Update State" checkbox.
* [x] Select the state you wish to apply.
* [x] Click "Apply" to finalize the changes.


# Create targeting from ad groups


# Ads


# Targeting

The Targeting page in the [Bulk manager module](/managing-advertising-accounts/modules/bulk-manager) displays all targeting data for the selected account(s) in a data table format. It allows you to filter this data and execute actions on either a single or multiple targeting records at the same time.&#x20;

If you prefer to maintain full control of your advertising by manually executing changes without relying on automated rules, this page facilitates the process by simplifying the management of targeting criteria across various campaigns and ad groups within your selected accounts.


# Update targeting

"Update" operations in the targeting model allow modifications in the parameters of one or more specific targeting records, offering precise control over targeting strategies, and enabling you to tailor your targeting criteria effectively and efficiently.

This process is divided into two main sections: [updating the bid](/managing-advertising-accounts/modules/bulk-manager/targeting/update-targeting/update-targeting-bid) and [updating the status](/managing-advertising-accounts/modules/bulk-manager/targeting/update-targeting/update-targeting-state) (state). You have the flexibility to update either parameter independently or both simultaneously.&#x20;

{% content-ref url="/pages/zM91ll6BNJV1lgcdIdvS" %}
[Update targeting bid](/managing-advertising-accounts/modules/bulk-manager/targeting/update-targeting/update-targeting-bid)
{% endcontent-ref %}

{% content-ref url="/pages/vsQrfxxmxRLbfUbb0j1e" %}
[Update targeting state](/managing-advertising-accounts/modules/bulk-manager/targeting/update-targeting/update-targeting-state)
{% endcontent-ref %}


# Update targeting bid

"Update bid" is a feature that allows you to modify the bid amount for one or more targeting records simultaneously. It consists of various [parameters](/managing-advertising-accounts/modules/bulk-manager/targeting/update-targeting/update-targeting-bid/targeting-bidding-parameters)—update options, boundaries, and references—providing a flexible framework for your bidding strategies.&#x20;

<div align="left"><figure><img src="/files/O6vlsULiJD7jmxXlcmSU" alt=""><figcaption></figcaption></figure></div>

To update targeting bids:

* [x] Select the targeting records you wish to update using the checkboxes in the data table.
* [x] Click on "Update" in the actions bar.
* [x] In the dialog, check the "Update Bid" checkbox.
* [x] Select the bid parameters for the update operation.
* [x] Click "Apply" to finalize the changes.

If you wish to understand the bidding parameters in detail, please refer to the bidding parameters section:

{% content-ref url="/pages/PHqoBrQDJROfb7cmqfau" %}
[Targeting bidding parameters](/managing-advertising-accounts/modules/bulk-manager/targeting/update-targeting/update-targeting-bid/targeting-bidding-parameters)
{% endcontent-ref %}


# Targeting bidding parameters

### Bidding update options

The update bid selector offers various options for adjusting bid amounts for targeting records. Each option provides different ways to adjust bids, either by a fixed amount, a percentage, or setting it to a predefined default.

<div align="left"><figure><img src="/files/dKMCcKB0gHU7qltgn7PL" alt=""><figcaption></figcaption></figure></div>

{% tabs %}
{% tab title="Increase by ($)" %}
Increase the bid by a specific currency amount.

<div align="left"><figure><img src="/files/EOrGxq5RsOZG1AR9QVyE" alt=""><figcaption></figcaption></figure></div>
{% endtab %}

{% tab title="Increase by (%)" %}
Increase the bid by a percentage of the current value.

<div align="left"><figure><img src="/files/zed1uVmcZqIWjevurcsR" alt=""><figcaption></figcaption></figure></div>
{% endtab %}

{% tab title="Set to" %}
Directly set the bid to a specified amount.

<div align="left"><figure><img src="/files/hicF4hy9FU5QY9tkDf4b" alt=""><figcaption></figcaption></figure></div>
{% endtab %}

{% tab title="Set to ad group default bid" %}
Adjust the bid to match the default bid set for the parent ad group.

<div align="left"><figure><img src="/files/ROHsMo0Jorb8OiznvGv0" alt=""><figcaption></figcaption></figure></div>
{% endtab %}

{% tab title="Decrease by ($)" %}
Decrease the bid by a specific currency amount.

<div align="left"><figure><img src="/files/zsKWmG94Uae6exWnhPBr" alt=""><figcaption></figcaption></figure></div>
{% endtab %}

{% tab title="Decrease by (%)" %}
Decrease the bid by a percentage of the current value.

<div align="left"><figure><img src="/files/3ktijXz7oFcDFUuVIgau" alt=""><figcaption></figcaption></figure></div>
{% endtab %}
{% endtabs %}

{% hint style="info" %}
Changes are executed using the account default currency.
{% endhint %}

### Bidding references

The increase and decrease bidding options provide a flexible range of reference points, enhancing the optimization process of individual targeting. This feature is designed to offer varied benchmarks for adjusting bids, catering to different strategic needs and allowing for a more tailored and effective bidding management experience.

{% tabs %}
{% tab title="Bid" %}
This standard reference utilizes the current bid set for each targeting as the starting point for adjustments. It is most effective when you wish to retain complete control over the bidding process.

<div align="left"><figure><img src="/files/ewXZW16cYtd4ZPtHHCte" alt=""><figcaption></figcaption></figure></div>

Example of bid-based bid operation:

```
Current bid: $0.50
CPC for selected period = $0.48
Desired operation = Increase by $1.
Resulting applied bid = $1.48
```

In this scenario, the bid is used as the reference point for the bid increase. The operation adds $1 to the bid of $0.50, resulting in a new bid of $1.50.
{% endtab %}

{% tab title="CPC" %}
This option takes the average cost per click (CPC) recorded for the specified period as reference. It's especially useful for aligning bid adjustments with actual performance costs.

<div align="left"><figure><img src="/files/k7otVH49do0TJjdqUQOl" alt=""><figcaption></figcaption></figure></div>

Example of CPC-based bid operation:

```
Current bid: $0.50
CPC for selected period = $0.48
Desired operation = Increase by $1.
Resulting applied bid = $1.48
```

In this scenario, the CPC from the selected period is used as the reference point for the bid increase. Instead of adding $1 to the current bid of $0.50, the operation adds $1 to the CPC of $0.48, resulting in a new bid of $1.48.
{% endtab %}

{% tab title="Highest" %}
This option calculates whether the current bid or CPC is higher for each targeting during the specified period. It then uses the highest of these two values as the reference for adjustments. This method can be beneficial when aiming to capitalize on the best-performing aspects of a campaign.

<div align="left"><figure><img src="/files/4IDstRVX9twCKnNeAs0t" alt=""><figcaption></figcaption></figure></div>

Example of highest-based bid operation:

```
Current bid: $0.50
CPC for selected period = $0.48
Desired operation = Increase by $1.
Resulting applied bid = $1.50
```

In this scenario, the current bid is used as the reference point for the bid increase, as it is the highest value. The operation adds $1 to the bid of $0.50, resulting in a new bid of $1.50.
{% endtab %}

{% tab title="Lowest" %}
This option calculates whether the current bid or CPC is lower for each targeting during the specified period. It then uses the lowest of these two values as the reference for adjustments. This option might be preferred in conservative bidding strategies or cost-cutting measures.

<div align="left"><figure><img src="/files/Im3w5KQrfCApJkqsSrek" alt=""><figcaption></figcaption></figure></div>

Example of lowest-based bid operation:

```
Current Bid: $0.50
CPC for selected period = $0.48
Desired operation = Increase by $1.
Resulting applied bid = $1.50
```

In this scenario, the CPC from the selected period is used as the reference point for the bid increase, as it is the lowest value. The operation adds $1 to the CPC of $0.48, resulting in a new bid of $1.48.
{% endtab %}
{% endtabs %}

### Bidding boundaries

Bidding boundaries are predefined limits set on advertising bid amounts to control and optimize spending. They include maximum and minimum thresholds for bid adjustments, ensuring that bid increases or decreases stay within a specified range. These boundaries are critical for maintaining a budget and strategy, preventing excessive spending or overly conservative bidding. They provide a controlled environment for bid management, especially in automated or bulk bid adjustment scenarios.

Bidding boundaries are dynamic, triggered by the specific bidding update scenario. These flexible and context-specific boundaries allow for more precise and strategic bid adjustments within the framework of an advertiser's overall budget and campaign goals.

{% tabs %}
{% tab title="Use maximum boundary" %}
Enabling this option sets a cap on bids to ensure that any increase in bidding does not exceed a certain value, providing a ceiling for bid amounts.

<div align="left"><figure><img src="/files/GC7mhyhMWCw7z2HSfrdQ" alt=""><figcaption></figcaption></figure></div>

To assign a maximum boundary, select the "Use maximum boundary" checkbox and enter the maximum value you wish to assign.

**Examples:**

In an account with a minimum bid of $0.10 and a maximum bid of $2.40:

* Increasing a record with a bid of $0.50 by $2, with a maximum boundary of $4, would result in a $2.40 bid due to the account's max. bid limit.
* Increasing a record with a bid of $0.50 by $2, with a maximum boundary of $1.50, would result in a $1.50 bid.
  {% endtab %}

{% tab title="Use minimum boundary" %}
Enabling this option sets a floor for bids, ensuring that any decrease in bidding does not fall below a specified value.

<div align="left"><figure><img src="/files/uCdtUJMCMTepEx0p1Sgg" alt=""><figcaption></figcaption></figure></div>

To assign a minimum boundary, select the "Use minimum boundary" checkbox and enter the minimum value you wish to assign.

#### Examples:

In an account with a minimum bid of $0.10 and a maximum bid of $2.40:

* Decreasing a record with a bid of $0.50 by $2, with a minimum boundary of $0.05, would result in a $0.10 bid due to the account's min. bid limit.
* Decreasing a record with a bid of $0.50 by $2, with a minimum boundary of $0.15, would result in a $0.15 bid.
  {% endtab %}
  {% endtabs %}

{% hint style="danger" %}
Bidding boundaries are overridden by account-level boundaries, specifically the minimum and maximum bid settings at the account level.
{% endhint %}


# Update targeting state

'State' or 'Status' refers to the current operational condition of an ad group, or ad. States include 'enabled', 'paused' and 'archived'. It's essential to note that the terms 'state' and 'status' are often used interchangeably in the context of the app, both indicating the ad group's operational mode.&#x20;

<div align="left"><figure><img src="/files/d6kYBL79XQRl0Z4Fqyan" alt=""><figcaption></figcaption></figure></div>

To update targeting status (state):

* [x] Select the targeting records you wish to update using the checkboxes in the data table.
* [x] Click on "Update" in the actions bar.
* [x] In the dialog, check the "Update State" checkbox.
* [x] Select the state you wish to apply.
* [x] Click "Apply" to finalize the changes.


# Negative targeting


# Search terms


# Create targeting from search terms

The "Creating targeting from search terms" feature employs a rule-based approach for keyword and product target harvesting. It integrates reported search terms from a specific period into your ad groups based on chosen parameters and filters.

<div align="left"><figure><img src="/files/x2kQLmGdEH0iIrtPZXH7" alt=""><figcaption></figcaption></figure></div>

This tool is designed to efficiently process large volumes of search terms into targeting, allowing operation across multiple campaigns and accounts simultaneously.

{% hint style="info" %}
Currently, cross-account harvesting is not available; harvested terms can only be added as targeting within the same source account. However, alternative methods are available:

* Download the search terms report from the search terms page and use it to prepare a [new upload file](/managing-advertising-accounts/modules/ads-launcher/spreadsheet-bulk-uploads).&#x20;
* Manually add targeting from the [ad groups page](/managing-advertising-accounts/modules/bulk-manager/ad-groups/create-targeting-from-ad-groups).
  {% endhint %}

### Harvesting terms

* [x] To initiate the process of create targeting from currently selected search terms, click the "Add search terms" option under "Actions" in the [actions bar](/managing-advertising-accounts/modules/cross-module-components/data-tables/actions-bar).

  <div align="left"><figure><img src="/files/LcjDXZOVXgJ3dAuGNNPK" alt=""><figcaption></figcaption></figure></div>

#### Defining parameters

The process of harvesting terms is divided into various sections for parameter definition. This enables customization of targeting criteria to ensure only the intended targets are created. These key sections include:

{% content-ref url="/pages/heO8f0wi8zd2nVtBJWkc" %}
[Match types and negative match types](/managing-advertising-accounts/modules/bulk-manager/search-terms/create-targeting-from-search-terms/match-types-and-negative-match-types)
{% endcontent-ref %}

{% content-ref url="/pages/BSXslir6L7p5FwW7Ch29" %}
[Ad group methods](/managing-advertising-accounts/modules/bulk-manager/search-terms/create-targeting-from-search-terms/ad-group-methods)
{% endcontent-ref %}

{% hint style="warning" %}
Match type/negative match type and ad group method selections are mandatory.&#x20;
{% endhint %}

{% content-ref url="/pages/j9b5r7sTmcKeWpwcD5MG" %}
[Output](/managing-advertising-accounts/modules/bulk-manager/search-terms/create-targeting-from-search-terms/output)
{% endcontent-ref %}

{% hint style="info" %}
Output parameters are optional and can be adjusted as needed.
{% endhint %}

#### Implementing/discarding changes

* [x] **Apply:** Implements the changes made in the filter conditions and operators. Once you have set your desired parameters, clicking "Apply" will launch the [preview window](/managing-advertising-accounts/modules/cross-module-components/preview-mode), showing you the newly created targeting that meets the specified criteria.&#x20;

  <div align="left"><figure><img src="/files/qJiZbDtyW4pZPyaZ1Vgn" alt=""><figcaption></figcaption></figure></div>
* [ ] **Close (x):** Returns you to the data table without applying any changes. This option is useful when you decide not to proceed with the targeting creation parameters you were exploring.

  <div align="left"><figure><img src="/files/YyacBKxRHvQz4ogxfCPQ" alt=""><figcaption></figcaption></figure></div>

### Case scenarios

#### **Adding top converting terms**&#x20;

Identify search terms with high conversion rates. Add them as targeted keywords or product targets to boost campaign profitability.

#### **Discovering the potential of new terms**

Locate well-performing search terms from automatic campaigns. Create targeting in manual campaigns for enhanced control and precision.

#### **Refining campaigns with negatives**

Spot irrelevant or non-converting terms. Use them as negative keywords or product targets to minimize ad spend waste.

#### **Expanding category product targeting**

Evaluate search term performance in category targeting. Create individual product targets from the most successful terms.


# Match types and negative match types

### Match types

The "Create Targeting" feature allows you to output different versions of the same term in the various match types available on Amazon for keywords and product targets. This facilitates efficient management and ensures a high level of detail.

* [x] To select the match types to be incorporated, click on the checkbox next to the names of the match types you wish to include.

{% hint style="info" %}
Match types can be added simultaneously.

* Selecting both keyword and product target match types for addition to manual ad groups may cause response errors from Amazon.
* Technically, you can choose both match types and negative match types at the same time, but this might restrict traffic in your campaigns.
  {% endhint %}

#### Keywords

Selecting any or all keyword match types (broad, phrase, and exact) will generate one output record for each match type chosen for each selected search term.

<div align="left"><figure><img src="/files/2ZmR0rybSIK9aaSBT9Ny" alt=""><figcaption></figcaption></figure></div>

{% hint style="warning" %}
Attempting to incorporate ASIN search terms as keyword match types will not trigger any action.
{% endhint %}

#### Product targets

Selecting the product target option will create one output record for each selected search term.

<div align="left"><figure><img src="/files/ZvAxrMjnK5njfuCUrHCl" alt=""><figcaption></figcaption></figure></div>

{% hint style="warning" %}
Attempting to incorporate keyword search terms as target match types will not trigger any action.
{% endhint %}

### Negative match types

Similar to match types, the system allows the creation of multiple versions of negative match types simultaneously for both keywords and product targets.

{% hint style="info" %}
Negative match types can be added simultaneously.&#x20;

* Automatic negative targeting records are categorized automatically into the appropriate negative match type.
* Technically, you can choose both match types and negative match types at the same time, but this might restrict traffic in your campaigns.
  {% endhint %}

#### Keywords

Choosing any or all negative keyword match types (negative phrase, negative exact) will produce one output record for each match type selected for each search term.

<div align="left"><figure><img src="/files/O3LUJoGorywbSG9PW3A5" alt=""><figcaption></figcaption></figure></div>

#### Product targets

Opting for the negative product target will generate one output record for every selected search term.

<div align="left"><figure><img src="/files/CxU0nAHDFVNzJe6ZqCfJ" alt=""><figcaption></figcaption></figure></div>

### Add source keyword

The "Ad Source Keyword" is an enhancement to keyword match types, enabling the inclusion of the source targeting from where the search term originated, in addition to the search term itself. This feature generates two sets of records for each selected match type: one for the search term and another for the originating keyword.

<div align="left"><figure><img src="/files/MH3prhzK0H45BQdVdWAu" alt=""><figcaption></figcaption></figure></div>

{% hint style="info" %}
"Add source keyword" is available only for keyword match types; selecting it while choosing targets will yield no results.
{% endhint %}


# Ad group methods

Ad group methods are fundamental to the Advertising Beast search terms harvesting process. It's crucial to understand two key concepts:

* **Source ad group**: This is where the search term originates, also referred to as the "origin" ad group.
* **Target ad group**: This is where each search term is added as targeting, also referred to as the "receiver" ad group.

These methods enable the creation of efficient term harvesting workflows, facilitating a wide range of term harvesting scenarios.

{% hint style="info" %}
To effectively use any of the ASIN methods, your ad groups must be named after ASINs, following the conventions {ASIN} or {ASIN}-. If these naming conventions are not used, the system will not be able to detect ASINs in the ad groups.
{% endhint %}

### ASIN group name only

This method identifies source ad groups names that begin with  `{ASIN}`  format. It compiles search terms reported for each ASIN and adds them to corresponding target ad groups named after each ASIN.

<div align="left"><figure><img src="/files/2r3Hmaho0BSJEuit88XR" alt=""><figcaption></figcaption></figure></div>

### Current ad group

As the name suggests, this method uses the ad group where the search term was reported as both the source and target. It places the reported search terms back into the same ad group.

<div align="left"><figure><img src="/files/A8WVMHsGS3C8gWV8uP1E" alt=""><figcaption></figcaption></figure></div>

### Custom ASINs

This method involves manually entering ASIN lists. These lists are used to locate existing ad groups in the account, following the "begins with" `{ASIN}` convention, and then adding the selected search terms to these ad groups.

* [x] To use the Custom Ad Groups method, enter or paste your list of ASINs into the text field. Each ASIN should be on a separate line. Ensure there are no blank spaces.

<div align="left"><figure><img src="/files/bbkbDj76KmaLlADbUKLU" alt=""><figcaption></figcaption></figure></div>

### Custom ad groups

This method involves manually entering ad group lists. These lists are used to find existing ad groups in the account, and then adding the selected search terms to these ad groups.

* [x] To use the Custom Ad Groups method, enter or paste your list of ad groups into the text field. Each ad group should be on a separate line. Ensure there are no blank spaces.

<div align="left"><figure><img src="/files/ysoZgL9bOwDtLdOitlVv" alt=""><figcaption></figcaption></figure></div>

{% hint style="info" %}
Custom methods are not case sensitive; text field do not distinguish between uppercase and lowercase letters.
{% endhint %}


# Output

While the ad group methods are flexible and effective, the output section provides additional targeted refinement options. This prevents the indiscriminate addition of targeting to every campaign and ad group that matches the ad group method criteria. You can achieve this by utilizing campaign and ad group filtering [conditions](/managing-advertising-accounts/modules/cross-module-components/data-tables/actions-bar/filters/conditions).

<div align="left"><figure><img src="/files/9p9PDANLOlqVluT4SxDB" alt=""><figcaption></figcaption></figure></div>




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